Converse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them‚ and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed‚ Kurt Cobain even donned a pair when he committed suicide. Today‚ a broad range of consumers‚ from the nerdiest of high school students to A-list celebrities‚ claim them as their own. What are
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the Converse Chuck? Solved: • Classic kicks that fit any look.. • Perceived look of self-expression‚ free-spirit and creativity. • Easy to care for. • Quality. • Comfort. • Brand name recognition. • Packaged in color-themed shoe box. • Thousand of choices; create your own. • Create your own option. • Limited edition and web exclusive offers. • Easy returns within 30 days. • If purchased at high-end retailer‚ satisfaction guarantee QUESTION 2: When Converse outsourced production of its shoes to India
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Ning Zhang Intro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet
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| Converse: | We Love You‚ Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor‚ after the semiprofessional basketball player. By 1970‚ eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition‚ and in 1989 they only held five percent
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NIKE – INTRODUCTION : Nike‚ Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008‚ it employed over 30‚000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered
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Your memo contained excellent conclusions‚ including inconsistencies in the useful life of real property‚ computer equipment‚ and production equipment. You noted inconsistencies in depreciation method for various asset categories based on Apollo Shoes accounting guidelines. Regarding R&D cost related to certain patents that had been capitalized‚ I agree with your conclusion that the patents should be expensed. You also had valid conclusions in your prepaid assets and other assets workpapers.
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Audit plan – Accounts Receivable and Notes Receivable Audit Procedures Audit Objectives W/P Ref. Initials Comments Accounts Receivable 1. Obtain an aged trial balance of individual customer accounts. Recalculate the total and trace to the general ledger control account. 2. Review the aging for large and unusual items. 3. Send confirmations to all accounts over $X. Select a random sample of all remaining accounts for confirmation. a.i.1.a.i.1.a. Investigate exceptions reported by
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footwear market as the popularity of cheaper “low performance” wear increases (sector includes Converse) although there is a lack of more recent data available. However‚ during the economic downturn even the “low performance” segment has struggled. From 2003 to 2004‚ the market for athletic apparel and footwear grew by almost $7.5 billion‚ 12% Between 2004 and 2005‚ however‚ it grew by less than $4 billion; in percentage terms‚ the 6% growth was only half as high as growth a year earlier. Furthermore
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star come from full name：ALL STAR CHUCK TAYLOR Converse 1917 the world’s first dual-ALL STAR canvas shoes in production‚ and the beginning of the twentieth century is known as "basketball ambassador‚" said U.S. basketball star CHUCK TAYLOR (Chuck Taylor) on this new line of canvas shoes‚ put it down‚ convinced thatALL STAR shoes make basketball players on the court dash and enjoy the play‚ so he wherever he always has a pair of ALL STAR canvas shoes‚ enthusiastically to her friends‚ basketball players
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BMW Hypothetical Marketing Plan for New BMW 4 Series Coupe All facts and figures contained in this plan are guesstimates based on general industry knowledge By: James McCarthy Executive Summary BMW has seen a flattening and fall off in 3 Series coupe sales in the US while competitor offerings in the category have been growing at double digit rates. New offerings from Cadillac‚ Audi and Mercedes may have had an impact on our key 3 Series product line sales. The competitive products are the best
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