Page 1 of 28 FINANCIAL STATEMENT ANALYSIS DSW SHOES INC. & PAYLESS SHOESOURCE BY: EULALIA RAMIREZ Page 2 of 28 TABLE OF CONTENTS SECTION PAGE Executive Summary………………………………………………………. ……… 3 Firm Background and Competitive Environment………………………. 4 Significant Risks…………………………………………………………………… 5 Financial Statements…………………………………………………………….. 6 Profitability………………………………………………………………………….. 19 Liquidity……………………………………………………………………………… 22 Asset Management……………………………………………………………… 26 References…………………………………………………………………………
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Segmentation and Target Market Paper Christopher Reynolds MKT/571 November 11‚ 2013 Bernie Cerasaro Segmentation and Target Market The flooring industry is a very competitive one‚ and this paper will discuss the market segmentation within the flooring industry while also determining the target market of O’Boyle Flooring. Market segmentation is a tool that is used to identify ways to improve the services of the company while growing revenues (Zuckerman‚ 2002). Market segments fall into
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Vans Shoes (Since 1966) Vans‚ Inc. is a premier manufacturer of shoes and apparel for a target group of young and active consumers. Vans snowboarding boots and skateboarding sneakers are specifically designed for today’s extreme sports culture‚ and are the footwear of choice among elite athletes worldwide. Through event sponsorships and a chain of skateboarding parks‚ Vans has made a unique booming in the youth sportswear market. The company’s unflagging commitment to tracking the latest trends
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and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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industry in which your firm competes. Establish the average economic performance for the industry‚ and comparative performance for your firm. The US footwear industry is consisted of four basic product categories in the market: casual (52%)‚ athletic (31%)‚ dress and rugged shoes. There is an increased competition‚ due to larger mergers and acquisitions. The demand for the shoe industry is driven by fashion and demographics. The profits are mostly depending on the design‚ especially small companies
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Step 1 Introduction and Executive Summary Access marketing plan for specific international target market Launching a new high-tech product‚ the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants‚ as the ground dries out‚ the water log slowly breaks down liquefying as required‚ ensuring
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A PROJECT REPORT ON CONSUMER BEHAVIOUR REGARDING Various Branded Shoes SUBMITTED TO: PANJAB UNIVERSITY‚ CHANDIGARH in partial fulfillment of requirement for the degree of MASTER OF COMMERCE (M.COM) SUPERVISED BY:- SUBMITTED BY:- Mrs. Ranjit Kaur Jasdeep Kaur
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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women shoes are probably the most important part of the whole outfit. The shoes you wear can increase your confidence or destroy it‚ and you can never have enough. Companies capitalize on this idea by mostly targeting women when they are marketing their shoe products. The market for fashion forward men is growing rapidly‚ thus more stores are providing a lot more variety of men’s shoes as well. The shoe market is divided into three major product categories athletic shoes‚ casual and dress shoes‚ and
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