filmmaker who joined Wieden & Kennedy in 2005. The program was created by the independent agency with media-planning support from WPP’s Mindshare. Both companies also work with Nike‚ which acquired Converse in 2003. The documentary rolled out last month and will be distributed to consumers who purchase Converse shoes at local retailers through the end of March. It’s a risky move to adapt Converse’s music-oriented U.S. strategy for China‚ because the country’s independent music scene is still very
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Converse: Shaping the Customer Experience What are some examples of the needs‚ wants‚ and demands that Converse Customers demonstrate? Concepts? Converse was dominate in Basketball‚ but slowly turn to market to everyone with there unique sneaker. Converse high top became well known because of its rare look and gave a unique statement to the customers. Per case little has been done to change the market. The need from the physical apparent for sports‚ then customers wants of the traditional
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Converse Case Study Creating a marketing strategy isn’t always about taking a hands-on approach and facilitating how consumers should think of a certain brand. Converse All Stars took an alternative route‚ a “stand-back approach” giving its customers control over marketing its shoe brand. As a result‚ Converse delivered a customer-brand relationship where the needs‚ wants and demands of its customers were met by a pair of All Star Chucks. The needs‚ wants and demand of customers is a major customer
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Make up Assignment Case Study Company Case 1 - p. A1 Converse: Shaping the Customer Experience 1. Converse was a company that I do know very well and so is Nike. The need that converse has is Nike‚ without Phil Knight and his shoe empire Converse might not be here today. A want for them is to keep their distance from the brand and its customers. This has been their best marketing tactic since Dr. J wearing them in the NBA. The demand‚ well the demand is from the customers. They have
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The Converse All Star is sneaker that has been around for over a century. beginning in the USA in 1917 it has seen large ups and downs in the market ever since its introduction. From being one of America’s most celebrated sporting shoe to Rock and Rolls go to sneaker. Converse All Stars (Formerly known as Chuck Taylors)‚ are by far the most recognized and purchased style of converse shoe. but what information can we gather from the external environment and what does it mean for the future of
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CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers‚with over 100 years of history‚ Converse‚ a American shoe company‚ has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countries，which have selling Distributor‚ Licensee‚ or Agent‚ over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe‚ also the Asia Rising‚
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Sometimes at night‚ when it is so dark the darkness becomes almost smothering‚ I lie awake listening to the cars outside and the endless barking of the dog next door. I think back through my life‚ to try and comfort me into restful sleep. I remember summers from my middle school days. The images yellowy‚ orange‚ warm‚ happy. Endless weeks abroad‚ the sun almost unbearable in its cruel sunburnt heat. A time when swimwear wasn’t a terrifying thought: flabby thighs‚ see-through bikinis were things
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Jessica Pratt Taking a Stand Dear ladies and gentlemen of the court‚ today I stand before you to debate whether or not Atticus should have defended Tom Robinson. I assure you that you can place all of your trust in me because I am completely unbiased since I am not racist and I am in no way related to Atticus. While it is true that Atticus Finch caused dissension by defending a black man‚ he had no choice but to defend Tom Robinson‚ a man created in the image of God and therefore equal to his
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“Ka pai ki mua‚ ka pai ki muri” A close viewing Analysis of Turangawaewae-a place to stand a New Zealand short film This is a close-viewing analysis of the short film turangawaewae - A place to stand. Directed by Peter Burger (Ngai Tauiwi). Produced by Catherine Fitzgerald (Ngai Tauiwi). Written by Wiremu Grace (Ngati Toa‚ Ngati Porou). Wi Kuki Kaa (Ngati Porou‚ Ngati Kahungunui) portrays a returned Maori servicemen from Vietnam. Nancy Brunning (Ngati Raukawa‚ Ngai Tuhoe) portrays his daughter
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good morning the honourable judges‚ teachers‚ and fellow friends. The topic of my speech today is “STAND UP”. In this speech I will be talking to you about the necessity and importance of making a stand in our communities. I now come to the first part of my speech. In this part I will explain that making a stand and standing up for what we believe is important and is a necessity. Making a stand in the community is a necessity and responsibility that everyone‚ both young and old‚ needs to be involved
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