Summary Fred Westen is the CEO of a luxury apparel retailer‚ Hathaway Jones. Fred has ambitious plans on expanding his Philadelphia- based company into China. He earmarked millions of dollars to open new stores in the largest cities‚ including Beijing and Guangzhou‚ with the flagship in Shanghai‚ China’s wealthiest and most cosmopolitan city. Fred received a phone call from his old roommate‚ John Brewster. The two spent a few minutes catching up on the phone‚ and then John eased the conversation
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Chapter 1 Case: Converse Converse‚ a brand of basketball shoes that became familiar with success from the start but dropped into bankruptcy in the early 2000’s‚ is now slowly climbing its way back to the top. Since 1908 when Converse was founded it was very popular among many athletes‚ artist‚ musicians‚ and designers. Converse was well known for its original canvas high top All Star or Chuck Taylor. In the 1970’s several companies started producing this “high-top” shoe‚ which caused Converse’s
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The History of Converse It was 1908 when Marquis M. Converse opened the Converse Rubber Shoe Company. Who knew that his shoes would become an American Icon? It all started with a man named Marquis M. Converse in Malden‚ Massachusetts who made the Converse Rubber Shoe Company. The company began as a shoe manufacturer that made rubber soled shoes for men‚ women‚ and children. Converse were made out of :brocade‚ corduroy‚ denim‚ flannel‚ hemp‚ lame‚ leather‚ mylar‚ metalized fabrics‚ plastic
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Company Perspectives: The Company ’s marketing strategy is targeted on the Converse All Star brand‚ which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand‚ which commands high consumer awareness generated by reason of its 95-year history. The company ’s consumer research has become an integral part of its product development‚ advertising campaigns and in-store point of purchase materials
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MARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths & Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profile
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Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
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oduced and distributed just as the nation was recovering from the effects of the Great Depression‚ with the economy somewhat stabilized following Roosevelt’s New Deal‚ and with the looming 2nd world war‚ Capra’s Mr. Smith Goes to Washington (1939) is an important document not only in terms of the state of affairs as it was at the time of its production‚ but also in terms of what led up to it and what was about to follow. To better understand how the film accomplishes this‚ one must first examine
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I need someone to write my essay please! 1) What are the qualities of an effective leader? Name one leader living today whom you admire and explain why. 2) Write about a problem currently affecting your community. If it were within your abilities‚ how would you work to solve this problem? I need the second one to be about underestimating the potentials and choices of youth.. Parents have a prior word over their children’s choices When it comes to choosing their future please talk
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Product information 1. the name of all star come from full name：ALL STAR CHUCK TAYLOR Converse 1917 the world’s first dual-ALL STAR canvas shoes in production‚ and the beginning of the twentieth century is known as "basketball ambassador‚" said U.S. basketball star CHUCK TAYLOR (Chuck Taylor) on this new line of canvas shoes‚ put it down‚ convinced thatALL STAR shoes make basketball players on the court dash and enjoy the play‚ so he wherever he always has a pair of ALL STAR canvas shoes‚ enthusiastically
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COMPANY BACKGROUND Converse‚ Inc. is a designer‚ distributor and marketer of high-performance and casual athletic footwear and apparel for men‚ women and children. The Company’s products primarily include athletic footwear distinguished by its sports classics‚ sports performance and sports lifestyle product categories‚ comprising approximately 37%‚ 27% and 36%‚ respectively‚ of the Company’s sales. The sports classics footwear category includes the Chuck Taylor All Star‚ the Jack Purcell tennis
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