Overview: Chapter 2 Data Mining for Business Intelligence Shmueli‚ Patel & Bruce Core Ideas in Data Mining Classification Prediction Association Rules Data Reduction Data Visualization and exploration Two types of methods: Supervised and Unsupervised learning Supervised Learning Goal: Predict a single “target” or “outcome” variable Training data from which the algorithm “learns” – value of the outcome of interest is known Apply to test data where value is not known and will be predicted
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Blending Spiritual Values with Business The root for value is valor‚ which means strength. Values are sources of strength because they give people the power to take action. Values are deep and emotional and often difficult to change. Values are the essence of any organization and philosophy for achieving success. Values provide employees with a sense of common direction and guidelines for day to day behavior. The first step in creating an atmosphere of common commitment is to invite the hearts and
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Village Volvo is an independent service operation that provides virtuous repair services on out-of-warranty Volvos at an adequate price. They have effectively managed to incorporate all five features of a service package for their business. Village Volvo is located in a new Butler building that holds four work bays‚ an office‚ waiting area‚ and storage room. They facilitate replacement auto parts that are essential for repairs. In addition‚ they keep refreshments such as coffee and a soft-drink
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Module code: BSS002-6 Module Name: Business Data Analysis Submission: 30 November‚ 2012 I my class I learn how to simulate data to solve a problem. I learn to use excel and some function in it these are =SUM() = RAND() =AVERAGE() =STDV() =RANDINV() =VLOOKUP() and few more . These are widely used function when I simulated data in excel. In task 1 I find out how to calculate or forecast how much card should we print. I use a random variable with =RAND( function and use
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products have become something we regularly experience and not realise. To improve sales and the image of the product‚ many companies have implemented techniques in advertisements to increase the perceived authenticity of the product. In Volvo Cars’ “The New Volvo XC60 – Moments” advertisement‚ the advertisement follows a young girl as she leaves home for her first day of school‚ showing glimpses of her potential future‚ from growing up‚ making friends to travelling the world and having a family.
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The GIS Business Analyst is a suite of Geographic Information System (GIS)-enabled tools‚ wizards‚ and data that provides business professionals with a complete solution for site evaluation‚ selective customer profiling‚ and trade area market analysis. Running simple reports‚ mapping the results‚ and performing complex probability models are among the capabilities The GIS Business Analyst offers in one affordable desktop analysis solution. Data and analyses produced by The GIS Business Analyst
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How Volvo Car Corporation Integrates Cloud Infrastructure into its Networks Volvo utilized data mining in an effort to discover the unknown valuable relationships in the data collected and to assist in making early predictive information. It created a network of sensors and CPUs that were embedded throughout the cars and from which data was captured. Data was also captured from customer relationship systems (CRM)‚ dealership systems‚ product development and design systems and from the production
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Customer Lifetime Value in Movie Business Unlike other industries‚ the marketing scenario in media and entertainment industry such as movie or music business are more unpredictable and unstable. In terms of movie industry‚ which differs from typical product category‚ nevertheless‚ provides a variety of interesting multiple-genres products serving different audience herds for entertainment. The diffusion is quite rapid and the product life shell is extremely short‚ even though reversioning
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DATA WAREHOUSES & DATA MINING Term-Paper In Management Support System [pic] Submitted By: Submitted To: Chitransh Naman Anita Ma’am A22-JK903 Lecturer 10900100 MSS ABSTRACT :- Collection of integrated‚ subject-oriented‚ time-variant and non-volatile data in support of managements decision making process. Described as the "single point of truth"‚ the "corporate memory"‚ the sole historical register of virtually all transactions
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Graduate Programme – Term IV – AY 20012-13 Business Intelligence And Data Mining Group Assignment on NGO Donations Maximization Abstract The problem is associated to devising a strategy to maximize the profits from a Direct Marketing Campaign to a selected group of customers while minimizing costs . The exercise requires the use of Business Intelligence tools and techniques to build a model ‚ trained and tested on the historical data for the last year’s donation raising campaign
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