Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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PRINCIPLES OF MANAGEMENT BC02 - 1 LEVEL 1 September 2012 – January 2013 Topic 3 The Manager’s Job Learning Objectives After studying this topic‚ the students should be able to: * Describe the major jobs and responsibilities of four levels of managers. * Explain the resources used by managers. * Define the roles that managers perform in the organization. * Identify the basic management skills and understand how they can be developed. -------------------------------------------------
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Term Paper OF INTERNATIONAL BUSINESS MANAGEMENT ON COUNTRY EVALUATION AND SELECTION DECISION OF TOYOTA DR. GAUR HARI SINGHANIA INSTITUTE OF MANAGEMENT AND RESEARCH KANPUR ACKNOWLEDGEMENT We would like to acknowledge the following people who have contributed‚ directly or indirectly‚ to this thesis. First‚ I would like to express thanks to my Professor “Prof Kuwar Milind Singh ‚ for his constant support‚ invaluable advice and rare capacity for deep caring
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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In this reading‚ the author answers the basic question‚ What do managers do? Contrasting the myths with the facts‚ he examines the various interpersonal‚ informational‚ and decisional roles of managers. He also provides prescriptions for more effective management‚ along with a list of questions for self-study. He then discusses the importance of training managers to manage. The author has included a retrospective commentary in which he discusses the diverse reactions to the reading since it was
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Manager’s Job in Context Contents Introduction………………………………………………………………………………3 Organizational Background – Dutch-Bangla Bank Ltd ………....................................3 Requirements and Job Description of Branch Manager.......................................3 Mr.Salam’s key people – internal and external interactions................................4 Internal Interactions: Human Resource Manager............................................................................................
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HR PROJECT SELECTION PROCESS OF MARKETING MANAGER Prepared for: Mr. Fahad Hassan‚ Lecturer of HRM Prepared by: Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah Khan Suri mbaf6-20 Waqas Manzur mbaf6-74 [pic] [pic] DEDICATION This piece of work is dedicated to My parent & teachers Who deliberately pray for me Day and Night ACKNOWLEDGEMENTS Up and above every thing‚ all praise
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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1. My initial regional marketing strategy In pricing‚ most of my pricing strategies were just following my competitors‚ because I have the faith that their prices are the results from the competition in that market. It is true that we should put an eye upon our main competitors‚ because they have the important information we need. For example‚ in Brazil‚ when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products‚ I realized that I could not
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Job Analysis and Selection Plan According to the text Job Analysis is “To make intelligent decisions about the people-related needs of a business‚ two types of information are essential: (1) a description of the work to be done‚ the skills needed‚ and the training and experience required for various jobs‚ and (2) a description of the future direction of a business. (Cascio‚ 2006‚ p.157) These two very essential forms of information are called job analysis and workforce planning which help to
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