Writing Assignment 2: Mini Case Analysis ECON 634 Bangalore‚ Dec/Jan 2009/10 100 Points Due Date: Tuesday Jan 5 at 1pm; 25 point penalty per day late This is a team-based writing assignment. My strongly preferred team size is four‚ but I will consider team sizes of three or five on a case-by-case basis. Your assignment is to Read the Harvard Business Review short case study “Class- or Mass”. Write an analysis of the case following this outline (submit one report for your entire team):
Premium Brand Price Brand management
Q.1) Describe Mrs. Fields’ Cookies in term of its complexity‚ formalization‚ and centralization. Complexity: Basically‚ as such there is not much complexity with in an individual store of Mrs. Fields’ cookies‚ as the organizational structure is flat‚ but spatial differentiation is definitely there as the location of an organization’s facilities are personal are dispersed geographically. It is mention in the case that Mrs. Fields Cookies is operating in 37 states the location of the organization
Premium Management Management information system Organization
Mini Case Report – The Dilemma at Day-Pro 1) PayBack Period for Synthetic Resin and Epoxy Resin: Synthetic Resin PBP = 2 + 250/200 = 2.5 years Epoxy Resin PBP = 1 + 200/400 = 1.5 years To show that using the Payback Period to evaluate the projects is flawed‚ Tim can argue that the PayBack Period ignores the time value of money‚ requires an arbitrary cutoff point‚ ignores cash flows beyond the cutoff date‚ and is biased against long-term projects‚ such as research and development‚ and new projects
Premium Net present value
MINI CASE 4 I STARBUCKS: RE-CREATING ITS UNIQUENESS 1. How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans‚ thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience‚ emphasized by relaxing music and comfortable seating furniture. Other than that‚ customers can use the free wireless hotspot or just visit with friends. The high quality of the products
Premium Coffee Espresso Starbucks
Mini Case Study Mike Lancaster Tuesday April 22‚ 2013 Professor Shultz BUAD 3010-002 Table of Contents 2 Case question & Executive Summary 3 History 5 Situation: Media document company 2015 website 6 Discussion of Alternatives 7 Media Composition 10 Issues Moving Forward 12 Conclusion 14 Case Question What should Unilever’s Integrated Marketing Communication Goals and Media Strategy be for 2016 – 2020 ? Executive
Premium Mass media Marketing Advertising
provide fresh cookies to hungry students late at night. Evaluation of the preliminary design for the company’s production process will be required in order to make key policy decisions‚ including what prices to charge‚ what equipment to order and how many orders to accept‚ and to determine whether the business can be profitable. i) Identify the items‚ resources‚ and the tasks. Draw a process flow diagram for this process. Items: Cookie Ingredients Cookie Dough Baked Cookies Resources:
Premium Process management Cookies Project management
can bake 6 batches cookies an hour 6 batches X 10 minutes = 60 minutes 6 Batches X 4 Hours = 24 trays or 6 dozen cookies can be backed in one night. Note that is if there was no wait time. 26 + 10 (x-1) = 240 minutes = 22 orders can be taken a night Question 3: How much of your own and your roommates valuable time will it take to fill each order? My Time Roommate Time Mix Ingredients = 6 minutes Place cookies in oven = 1 minute Cookies onto tray = 2 minutes Pack Cookies = 2 minutes Receive
Premium Project management Baking Bottleneck
Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
Premium Wage Minimum wage Working class
Mini Case: Guanxi and Gift (Grown up in China‚ I will address this case with my personal experience) As a growing market‚ China becomes increasingly appealing to western companies. To many of them‚ China is a country that is fundamentally different than most countries of the world‚ such as culture and social norm. Notorious corruptions have tarnished its reputation for attracting potential investors and businesses‚ who have been struggling to adapt the unique way of running business in this
Premium China Bribery Political corruption
MINI-CASE A) Answer: Capital budgeting is the process of analyzing additions to fixed assets. Capital budgeting is important because‚ more than anything else‚ fixed asset investment decisions chart a company’s course for the future. Conceptually‚ the capital budgeting process is identical to the decision process used by individuals making investment decisions. These steps are involved: 1. Estimate‚ evaluate‚ & assess the riskiness of the cash flows 2. Determine the appropriate
Premium Net present value Internal rate of return