To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics‚ compared them to the industry‚ and examined past performance in this area. Most importantly‚ we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our
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Case Analysis Culinarian Cookware: Pondering Price Promotion Situation Summary As a market leading brand primarily focusing in designing‚ manufacturing‚ distributing and marketing premium cookware‚ Culinarian Cookware takes pride in its outstanding product quality‚ advanced performance technology and the strong dealership with retail stores established throughout the years‚ which Donald Janus‚ the VP of Marketing believes makes Culinarian stands strong in its competitive industry. In regardless of
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The Cuisinart 77-10 Chef’s Classic Cookware Set is one of the top sellers in quality cookware sets today – and it is a great value. This cookware set was designed from studying the great kitchens of France. You’ll be sauteeing‚ boiling‚ frying‚ and simmering like a pro with this classic cookware set by Cuisinart – a brand name you can trust! Reviewers agree this is a gorgeous set. It’s mirrored finish and professional-level performance having most of them rating 5 stars. The price point will surprise
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1. Does Newell have a parenting advantage? Yes‚ good handle on cost structure – how to make high volume low-cost products and relate to volume sellers; operational efficiency and profitability – Newellization‚ solve fundamentals of cost structures to bring operating margins to 15% Also M&As‚ Centralized support processes‚ access to large retailers • What does it mean to be a good corporate parent? (look at MGTO article) • What is Newell’s corporate strategy? Why is each word
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makers‚ fryers‚ steamers‚ popcorn makers and more besides. Bakeware Delicious things come out of the oven‚ with the help of inspiring bakeware! A good way to stimulate creativity in the kitchen is to invest in new bakeware. Just the newness of it leads you to experiment. Pies with new shapes‚ cakes of dense creaminess‚ steaming roasts on sparkling new oven trays inspire requests for seconds. Aldiss specialises in all types of bakeware. Cake tins are square‚ long or round‚ shallow or deep‚ or flan
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Consul‚ Embraco‚ Eslabon de Lujo • Also a supplier to Sears‚ including some of the products that Sears markets under the Kenmore brand name. • Various products include: air purifiers‚ automatic dryers‚ automatic washers‚ bakeware‚ built-in ovens‚ cooking gadgets‚ cookware‚ countertop appliances‚ dehumidifiers‚ dishwashers‚ fabric fresheners‚ freezers‚ garbage storage organizers‚ hot water heaters‚ ice makers‚ microwaves‚ portable appliances‚ ranges‚ refrigerators‚ room air conditioners‚ trash
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Induction cooktops heat the pan only. Photo courtesy of Consumer Guide Products KITCHEN APPLIANCES Microwaves Nonstick Cookware PlanetGreen.com: Are you a green appliance guru? Do you crave the simplicity and rapid heating of electric stoves but long for more responsive temperature control? Perhaps your favorite TV chef has won you over to cooking with gas‚ but the thought of tearing up your kitchen to put in a gas line leaves you cold. Maybe you have a gas stove‚ but wish
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belle. She is well known for her bright smile‚ her southern recipes as well as her kitchen products‚ like the Paula Deen stainless steel cookware‚ her signature knives‚ salt and pepper mixes and her cookbooks. Paula Deen’s story is an inspiration for women everywhere. Born in Georgia‚ and way before she ever thought about creating Paula Deen stainless steel cookware‚ Paula was a happily married mother of two boys when tragedy reared its ugly head. A divorce and a long bout with agoraphobia almost left
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Teflon but the most widely used application is in cookware. PFOA is the main ingredient used in the production of Teflon‚ and there is a claim that there is a trace amount of PFOA left in the cookware after the manufacturing process is completed. And it is also claimed that this PFOA could be harmful to people using the cookware. Research conducted by the US food and drug administration revealed that there is a very small amount of PFOA found in cookware made by DuPont. DuPont’s defense was that the
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I. Consumer Behavior Culinarian cookware is sold through retailers and directly to consumers. Culinarian has carefully cultivated relationships with its limited retail network‚ comprised of three upscale kitchen specialty chains‚ two department store chains‚ and 75 local specialty stores. Direct-to-consumer sales are made through Culinarian’s website or its catalogs. Because Culinarian relies on a variety of intermediaries to sell its products through retail channels (see Exhibit A for details)
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