Berenberg Capital Markets Equity Research Game plan adidas – Buy (initiation) Puma – Hold (initiation) John Guy Analyst +44 20 3465 2674 john.guy@berenberg.com Bassel Choughari Analyst +44 20 3465 2675 bassel.choughari@berenberg.com Rupert Trotter Specialist Sales +44 20 3207 7815 rupert.trotter@berenberg.com 25 April 2013 Sporting Goods For our disclosures in respect of section 34b of the German Securities Trading Act (Wertpapierhandelsgesetz – WpHG) and our disclaimer please see the end of
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RETREAD RUBBER - MARKET ANALYSIS Introduction 1. In the manufacture of a new tyre‚ about 75% of the manufacturing cost is incurred in Tyre Casing and remaining 25% in the Tread (The portion of the tyre which meets the road surface).Hence‚ by applying a new Tread over the body of the worn out tyre‚ a fresh lease of life is given to the tyre‚ at a cost which is less than 30% of the price of a new tyre. This process is termed as Tyre retreading and the materials used for process are known as
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Managerial Economics Market Analysis Report – Cruise Sector Blue Group #9 Matteo Tuninetto Frosina Bollo Antonio Marchitelli Anna Rottmayr ME – Market Analysis Report Blue Group # 9 Page 1 of 14 Content 1. Market definition 3 2. Cost structure 3 2.1. Capex vs. Opex 4 2.2. Fixed vs. variable costs 5 2.3. Entry costs 6 3. Demand drivers 7 3.1. Purchase decisions 8 3.2. Trends in demand that affect revenues 8 4. Competitive situation 9 4.1. Market Concentration 10 4
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Defining the research problem: MDP: Develop market entry strategy for Kelloggs nutribar by studying consumer behaviour towards nutribars Determine product features‚ pricing‚ SKUs (small and big packet) and positioning Sub problems: Sub Problem1: to understand the relationship between the Kellogg’s brand and the consumer Research Questions: 1. What does the customer‚ identify the Kellogg’s brand with? 2. What is the demographic profile of the Kellogg’s consumer? Sub Problem2: to understand
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Case Analysis for Gillette: Product and Marketing Innovation 9/11/2012 Abstract Gillette is seeking means to retain dominance in market share they have lead for the last century. Along with sustaining market share Gillette has continued focus on expanding worldwide into less saturated markets. In this analysis multiple alternatives will be explored in order to make a recommendation on steps that would favor Gillette’s organization in meeting their aspirations. Situation Analysis
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Case Study #2: Whole Foods Market in 2010: Vision‚ Core Values‚ and Strategy Assignment Questions: 1. What are the chief elements of the strategy that Whole Foods Sale Market is pursuing? * As this response explores the strategies Whole Foods Sale Market is pursing it all falls back to their core values‚ which is‚ “Whole Foods‚ Whole People‚ Whole Plan.” At Whole Food Sale Market they care about having the best foods‚ embrace their staff‚ value their customers and above all the
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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Market Analysis of Pearland MKTG 4333 The city of Pearland was founded by William Zychlinski in 1894 when he purchased more than 2‚500 acres of land. Within a year the Southern Homestead Company began to develop the area and allow people to move in. They encouraged farmers from other states to move because of the abundance of land available for growing crops. Pretty soon‚ many small businesses began to emerge at the center of the city. A hurricane in 1900 ruined many homes and businesses and more
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Submission Date: 25th november 2012 ASSIGNMENT ON: “Fit Crackers” Acknowledgement: We would like to thank our respected course instructor Mr. Abul Khair Jyote to give us such an opportunity to make a group report on a product’s market analysis. We also want to give him a special word of thanks for his persistent guidance and encouragement at all stages of this work. We consider it a great opportunity to have a share of his knowledge and experience in the field of marketing. And we
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9-296-077 REV: APRIL 27‚ 2006 KENNETH A. FROOT ANDRÉ F. PEROLD Global Equity Markets: The Case of Royal Dutch and Shell In early January 1996‚ Ms. Joanne Partridge‚ Director of Research at High Street Global Advisors (“High Street”)‚ a Boston-based global investment management organization‚ was studying the price behavior of the shares of Royal Dutch Petroleum and Shell Transport and Trading. It seemed that Royal Dutch and Shell should trade in fixed proportions since they represented equivalent
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