customer. The main definitions and causes of nostalgia will be examined and the applications that nostalgia can have to modern marketers. The use of nostalgic motives has been increasing since the early nineties from the re-introduction of the mini cooper by BMW and the launch of the New beetle by Volkswagen‚ to the recent resurgence of 1980´s themes like Transformers and The A – team‚ as well as the use of pop culture icons and old music in advertisement directed to attract customers that are especially
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References: Cooper‚ D.‚ & Schindler‚ P. (2011). Business research methods (11th ed.). New York‚ NY: McGraw-Hill/Irwin. Suttle‚ R. (2013). The Steps in a Business Research Process. Retrieved from http://smallbusiness.chron.com/steps-business-research-process-3294.html Suttle
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business impact from your pay and reward practices. London‚ GBR: Kogan Page Ltd. Brown‚ R. & Pollitt‚ D (2008) Human resource management international digest‚ vol.16‚ #3: employee engagement. Bradford‚ GBR: Emerald Group Publishing Ltd. Cooper‚ D. & Schindler‚ P (2011) Business research methods. New York‚ NY: McGraw-Hill Companies‚ Inc. Dow‚ S. & McMullen‚ M. (2010‚ June 10) The impact of rewards programs on employee engagement. WorldatWork retrieved from http://www.worldatwork.org/waw/adimLink
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Business Research in Property Management “Business Research is a systematic inquiry that provides information to guide managerial decisions” (Copper & Schindler‚ 2006). Business Research helps an organization make better and more efficient decisions when it deals with their goals and everyday workloads. In this paper‚ it will discuss how business research is used in property management when deciding the most reasonable rent amounts with the example on how Alliance Residential handles a market
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References: Cooper‚ Shindler (2001) State Farm: Dangerous Intersections. Abstract retrieved on April 27‚ 2013 from: http://highered.mcgraw-hill.com/sites/dl/free/0073373702/855241/StateFarm_DangerousIntersections.pdf
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References: Cooper & Schindler. (2006). Business research methods (9th ed.) McGraw-Hill‚ Burr Ridge‚ IL.
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References: Cooper D.R.‚ and Schindler‚ P.S‚ (2003). Business research methods 8th ed. McGraw Hill‚ Boston. Welman J. C Kruger S.J‚ (2001). Research Methodology: for the Business and Administrative sciences‚ 2nd Ed. Oxford University Press‚ South Africa‚ Cape Town. Martin H‚
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Citations: Cooper‚ D. &. (2011). Business Research Methods (11th ed.). New York‚ NY: McGraw-Hill/Irwin. What are ethical considerations in business research?. (2012). Retrieved from http://www.ehow.com/info_7861005_ethical-considerations-business-research.html
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Case Assignment 1 Liberty Student BUSI-600 September 4‚ 2014 Case Assignment 1 The background story for case assignment one starts with Penton Media and the reduction in use of publication reader service cards. Penton Media recognized that participation from its subscribers to its magazines was fading away. The years in question that saw the reduction were 1992 through 1997. As part of this assignment‚ two questions will be addressed: the first question is concerned
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the research report uses a methodology that is similar in nature to the structure of a business research report. A complete finding section will have an introduction‚ literature review‚ method‚ result and decision and a conclusion section. A Cooper / Schindler state‚ the objective of the finding section is to explain the purpose of the data without interpretation or conclusion the data. Below is a sample finding section for the Mastering Teacher Leadership case study: Introduction Wittenberg University’s
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