Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy September 2007 www.bsr.org www.pacinst.org About this Report Business for Social Responsibility (BSR) and the Pacific Institute have partnered to produce this Trends Report for companies which details a proactive approach to corporate water strategy. The report was written by Linda Hwang‚ Sissel Waage‚ Ph.D.‚ and Emma Stewart‚ Ph.D.‚ of BSR’s Research & Development team and Jason Morrison‚ Peter H. Gleick‚ Ph.D
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According to Harvard University‚ corporate social responsibility (CSR) is a business strategy that encompasses the ways in which an organisation manages its economic‚ social and environmental impact. As such‚ the methods of managing an organisation’s impact can decide whether the organisation is ethical or unethical. There are eight principles stated in the Global Business Standards Codex (GBSC) which assist in the assessment of ethics of an organisation or industry (Paine et al. 2005). These principles
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Chapter 7 Corporate Strategy 1. Corporate strategy is concerned with ’where’ a firm competes (in which industries it competes)‚ while business strategy is concerned with ‘how’ a firm competes in a specific industry. @Pages and References: Pages 308-310 *a. T b. F 2. Product scope‚ international scope‚ and vertical scope are part of corporate level strategy decisions. @Pages and References: Pages 308-310 *a. T b. F 3. "How profitable do we want to be?" is the starting-point of corporate strategy. @Pages
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Starbucks: Back to Basics? Corporate Strategy: Individual Work (stream2) Laura Toleman The purpose of this work This Individual work is based on the case study “Starbucks: Back to Basics?” written by Sachin Govind. The case reviews the success story about the coffee chain and a brand which changed the Americans’ coffee and café culture. However‚ it also highlights that Starbucks had been facing some challenges as well as having difficulties inside the company. Furthermore‚ some analysts
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Introduction Knowing your business-level and corporate-level strategy can maximize the life of your organization. The business-level strategy focus on creating a value offering that is appealing to consumers while also being cost-effective. The business-level strategies determine who they will serve‚ what product or service will meet the needs of their targeted customers‚ and how they will keep their customers satisfied (Harvard‚ 2012). Corporate-level strategies help drive an organization and help determine
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Newell Company: Corporate Strategy Subject Marketing Strategy SECTION B‚ MBA II Introduction The CEO John McDonough oversaw for Newell Company during 1998 oversaw two acquisitions. First was the acquisition of Calphalon and second was the acquisition of Rubbermaid. Calphalon was a privately held manufacturer of anodized aluminum cookware whereas Rubbermaid was a manufacturer of plastic consumer and commercial products. It was decided that the new company would be named as Newell
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The Steel Industry BUS 599 Strategic Management 1. Discuss the trends in the steel industry and how it may impact Nucor’s strategy According to Economy Watch‚ it has been stated‚ “that from the period starting from 1910 till the year 1960‚ the first position in terms of producing the largest amount of steel in the whole world was captured by United States Of America. During this period it was observed that almost half of the total steel production around the globe was produced by USA
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Court of Appeals of Georgia KELLEY v. COOPER. No. A13A0982. -- November 22‚ 2013 Following a bench trial‚ the trial court awarded Melissa Cooper damages on her claims of breach of promise to marry‚ fraud‚ and attorney fees. Without having moved for a directed verdict in the trial court‚ which limits his possible recourse to a new trial‚ Christopher Ned Kelley raises five enumerations of error‚ including that a promise to marry is not enforceable when the parties are in a meretricious relationship
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Corporate Social Responsibility in Textile Industry The current scenario and ways to improve Imran Hossain I.D: 1321071660 BUS 690‚ Sec: 3 Email address: imranhossain.textile@gmail.com ABSTRACT The ventilating crisis of Corporate Social Responsibility (CSR) issues in the textiles industry resulted in the engagement of many researchers in the analysis of CSR and its related factors throughout the globe. Some researchers in developed nations extend their policies beyond the boundary of CSR in
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