MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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LTD. 2.Address- Arihant‚ 1st floor 53A‚ Mirza Ghalib Street Kolkata-700016. 3.Date of internship Commencement- 22nd April 4.Date of internship Completion- 25th June 5.Name of industry Guide- Karthik Sreeraman 6.Designation – Area Manager 7.Student’s Name- Ankur Agarwal 8.Student’s Roll Number- 2012017 9.Student’s E-mail ID- ankur_agarwalha@rediffmail.com 10.Student’s Mobile no.- 8377866126
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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quantity of inventory and also to free up company’s liquidities. What are the objectives IM and why is it so important? Inventory management has to find a balance between inventory investment and customer service. You can never achieve a low-cost strategy without good inventory management. The objectives are numerous: - Avoid stock-outs and insure a regular supply: you have to be sure that your customers have access to products when they need or want them is a key service issue in inventory control
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Grinder’s Coffee Shop and the Coffee Industry Primary Company: Grinders Café Competitors: 1-Italian Gourmet Market 2-Starbucks 3-Port City Java 4-Dunkin Donuts 1. The Coffee Shop Industry Analysis: Threat of New Entrants: The coffee industry is one of the world’s largest commodities‚ produced in over 70 countries and employing nearly 20 million people. The United States accounts for approximately 20‚000 coffee shop businesses with revenues totaling $10 billion in 2011 and
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2011 Corporate Strategy: Acquisition of Satyam by Tech Mahindra Anshul Bahre Roll Number - eMEP -10-041 1/27/2011 Table of Contents Jan 7th 2009: The day of confession ................................................. 3 The history of Indian IT Industry ...................................................... 4 History of Satyam............................................................................. 5 Indian companies confirm bids for Satyam...................................... 6 Acquisition
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Kong Jewellery Industry is an attractive sector for existing retailers as the market has been growing steadily. Most revenue is from mainland tourist‚ they are very powerful to the seller‚ and the decisions of them can have a huge influence on the sale volume as they are almost half the resources of revenue. Lots of Newspaper and websites think the market can still be develop further and increase the sales. With the rise of RMB exchange rates and numbers of visitors‚ the industry is expanding each
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How might one characterize the carpet and rug industry and Crafton’s position in the industry? • Industry Sales Trends • Industry Competitors • Carpet and Rug • Distribution • Crafton Industries’ Competitive Position 2. What are the pros and cons of a wholesaler vs. a company distribution system? • Advantages of Direct Distribution and Sales Efforts: • Disadvantage of Direct Distribution and Sales Effort 3. What are the economics (e.g.‚ revenue‚ cost‚ and profit margin) of the wholesale vs. company
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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Kwame Nkrumah University of science and technology School of Business College of arts and social sciences This research instrument is designed to collect data for a study on the topic the “the effect of corporate social responsibility on the organizational growth. ( a case study of Vodafone Ghana Kumasi) Please thick [ ] where necessary A THE ORGANISATION QUESTIONNAIRES PART I: DEMOGRAPHIC AND SOCIAL CHARACTERISTICS 1. NAME ……………………………………………………………………………… 2. POSITION……………………………………………………………………………
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