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    Borders Group Inc. Professor: Simon Dekker Student: Yanhui Zheng Student ID: 021244231 Date: 02- -2010 Introduction Borders Group Inc. is one of leading and well-known retailers of books‚ CD‚ and other educational items. Its idea is “To create richer‚ more satisfying lives through knowledge and entertainment.” In order to accomplish its mission‚ Borders provide additional services to make its customer enjoy spending in the store. Borders’ store is not just a bookstore that people go in‚ buy books

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    Suncor Energy Inc Case Study

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    The Merger of Suncor Energy Inc & Petro Canada Date: November 23‚ 2010 Deal Summary Event | Merger | Bidder | Suncor Energy Inc | Target | Petro-Canada | Announcement Date | March 23‚ 2009 | Effective Date | August 1‚ 2009 | Type | Stock Exchange | Exchange ratio | 1.28 | Stock Price | Petro Canada- C$29.67 and Suncor- C$30.74 (as of March 20‚ 2009) | Premium Paid | 28% (Based on stock price at March 20‚ 2009) | Total Offer | C$18.43 billion | Table of

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    Is a company’s brand the key contributor to growth opportunities? This is definitely the case for Chick-fil-A Inc. Headquartered in Atlanta Ga‚ the organization’s clever cow “Eat Mor Chikin” ads have taken the industry by storm. The capital "A" in the name represents top quality‚ "Grade A" service. In fact‚ whenever a new Chick-fil-A restaurant opens‚ the first 100 customers receive “a year’s worth” chicken sandwich meals. Oddly‚ what sets the organization apart from their competitors are the

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    Prism Canada Inc. Case Study Problem Statement: Will outsourcing the company’s inefficient sheet metal operation be a proper strategic move to save the company money and satisfy current and potential customers with respects to quality and delivery lead time? Size up: Item | So What? | Machine break-downs | Since break-downs occur at the initial step‚ the rest of the process gets delayed causing longer customer lead time and extra shifts are required which increases labour expense. |

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    Case Analysis----Optical Distortions‚ Inc. MKT6301 MARKETING MANAGEMENT 2012 FALL Group Members: Mina Ai Wenxin Gao Shuyue Jia Yang Pan Yiou Zhou Expected Value to Famers Reduced cost due to feed (For 1/2 feet) Cost per pound: 158/2000=0.079 $/pound Saving per year per bird: 156/20000*1/2*0.079*365=$0.1125 Saving on egg production Loss one egg 5 months: loss of egg per hen a year is 2.4 Cost per dozen: $0.50 Saving per hen per year: 0.50*2.4/12=$0.099 Reduced

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    Industry Background Nowadays‚ the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012)‚ the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports‚ and large internal manufacturers‚ wholesalers‚ and retailers who outsourcing to countries which have large amount of low-cost labors‚ especially in Asia‚ such as China‚ Indonesia‚ Thailand‚ India‚ and Vietnam. And the US footwear

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    Ecton Inc. Case Analysis

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    a. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine‚ which he carried under his arm by a single handle‚ would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart‚ the face of the transducer‚ which was

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    REPORTING PROBLEM (a) TOOTSIE ROLL INDUSTRIESINC. Trend Analysis of Net Sales and Net Earnings For the Five Years Ended 2001 Base Period 1997—($ in thousands) 2001 2000 1999 1998 1997 (1) Net sales Trend $423‚496 113% $427‚054 114% $396‚750 106% $388‚659 103% $375‚594 100% (2) Net   earnings Trend   65‚687 108%   75‚737 125%   71‚310 118%   67‚526 111%   60‚682 100% This analysis of Tootsie Roll shows a favorable

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    Case Analysis- Apple Inc

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    Resources Management September 5‚ 2011 Case Analysis Question: What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business? Introduction Human resource management is a combination of strategically coordinated efforts to manage people. Managing people involves‚ employing them‚ teaching and developing their skills‚ and utilizing‚ maintaining and compensating their services (Mello‚ 2010). In most cases the strategic method of human resource

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    CASE OVERVIEW Valley Technology Inc. is a part of the computer storage industry that initially offered a tape drive portfolio of products‚ which provides backup and recovery capabilities‚ and it has recently introduced a network attached product which is dedicated to file sharing only. The company encountered dilemmas regarding the most appropriate alternative that would be best to resolve their plan of reducing the company’s overall cost‚ specifically with the tape storage division

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