“The New Beetle” (HBS) Case Study Analysis This case study discusses the history of Volkswagen (VW) in America and in particular the launch and relaunch of one of the most successful VW models‚ the Beetle. 1. Why would positioning the New Beetle be considered Mission Impossible? Volkswagen (VW) started their business in the US in 1949 with the very successful Type 1 or as it was know‚ Beetle. In the 80’s‚ due to several reasons from legislation to Japanese competition‚ VW had to stop its production
Premium Volkswagen Marketing Demographics
Company Bio Enager Industries Inc. is a young company whose growth was profound up to 1993 when it amassed sales over $222 Million. This company is comprised of three main divisions that are all considered to be independent from one another. The first and oldest division of the company is the Consumer Products Division which designs‚ manufactures‚ and markets a variety of kitchenware. The Industrial Products Division focuses its efforts on creating machinery that is uniquely and specifically designed
Premium Cash flow Investment Rate of return
business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking where they were: Well understood‚ their needs anticipated and their business was valued. In this Environment‚ mass marketing to huge customer segments simply wouldn’t work. In order
Premium Customer relationship management Marketing Customer service
COOPER CASE STUDY SUMMARY Nicholson Early in 1972 Nicholson dad to fend off a take over attempt by H.K. Porter Company Inc.‚ which controlled 30.5% of the company ’s stock. Porter made a cash tender offer to stockholders. However‚ Porter did not get enough stock to take over Nicholson. In trying to fight the takeover Nicholson made several merger overtures to other companies like VLN Corp. A few years back‚ it had rejected an offer from Cooper Industries. Cooper Industries & Nicholson Cooper
Premium Stock market Stock Revenue
Introduction Cooper Industries was unsuccessful in acquisitions until it established a basic criteria for future acquisitions. That new criteria worked well‚ and when they went to acquire their fourth company since implementing their strategy‚ they faced fierce competition. They have to decide whether or not to pursue this company of interest‚ and then make an offer that will be selected over the others. Background Facts Cooper Industries is a manufacturer of heavy machinery. They began
Premium Mergers and acquisitions Discounted cash flow Stock market
1. If you were Mr. Cizik of Cooper Industries‚ would you try to acquire Nicholson File Company in May 1972? Why? If I were Mr. Cizik of Cooper Industries‚ my decision would be trying to acquire Nicholson File Company. Why? For 3 reasons: 1. Nicholson File Company is a company that is financially healthy. With increase in sales in the last 5 years. Today is a very liquid company. Their liabilities are very well controlled. Opportunity cost reduction due to the merger and thus increases margins
Premium Opportunity cost Stock market Management
Cooper Industries’ is truly in the business of value-added manufacturing. From its criteria used to select acquisitions to its organizational structure‚ Cooper Industries is constantly trying to uncover opportunities to acquire and divest companies in the pursuit of increasing economies of scope and profitability. Acquisition Guidelines for Diversification Cooper has specific‚ detailed guidelines for its diversification approach. It will only acquire firms that will fit easily into their
Premium Corporation Management Business
Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
Premium Profit Cost Gross margin
Contents Introduction1 Fundamental Analysis1 Prospect Analysis3 Financial Analysis4 Investment Analysis4 Operating Policy7 Conclusion8 Appendix Introduction Ocean Carrier Inc. owned and operated cape-size dry bulk carriers worldwide. Major Cargo type is iron ore and coal. Vessel sizes are 80‚000 DWT to 210‚000 DWT. Cape-size carriers travel around Cape Horn rather than the Panama Canal due to size constraints. The cargo operations include maintenance‚ repairs‚ insurance‚ supplying of
Premium Supply and demand Ship Depreciation
Harvard Case Study Analysis What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin‚ from Greek‚ from analyein to dissolve (from ana- + lyein to loosen‚ dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel‚ an organization‚ a race) made in order to understand its nature or to determine its essential features : a thorough study
Premium Case study Marketing Strategic management