References: Cooper‚ R. D.‚ & Schindler‚ S. P. (2008). Business Research Methods. (10th Edition) New York: McGray-Hill/Irwin. Cooper‚ R. D.‚ & Schindler‚ S. P. (2008). Business Research Methods - Cases. (10th Edition) New York: McGray-Hill/Irwin. (N. D). (2010). Corporate info. Akronchildrens.org. Retrieved May 29‚ 2010 from:
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or explanatory variable and then observes whether the hypothesized dependent variable is affected by the intervention” (Cooper & Schindler‚ 2011‚ p. 208). The text also explains that in other forms of research the researcher has to accept things as they are‚ and in an experiment the researcher is able to manipulate the variables to see how things are changeable (Cooper & Schindler‚ 2011). Ethical problems that I see that conducting research can have are possibility of the human having a bias
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago‚ many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!‚ in combination with ACNielsen’s Homescan®‚ has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads‚ from ad exposure to shopping cart. It also reveals the role Dynamic Logic played
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productivity. The research a new business acquires is first understanding and reading into a situation. Studying an industry and interpreting strategies and patterns allows for a better outlook on business decisions and changes. According to Cooper and Schindler (2011)‚ business planning requires decision making‚ planning‚ acquiring‚ analyzing‚ and disseminating relevant data‚ and information in order to maximize the performance of a business. For my start-up business‚ my partner and I determined there
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placed (Cooper & Schindler‚ 2008‚ online case). In the case of Akron Children ’s Hospital‚ located in a highly competitive area of Northeast Ohio‚ the hospital was seeking to differentiate its medical facility from two others in the area. The other two nationally recognized hospitals were a rainbow babies and Children ’s Hospital and the Cleveland clinic. Both of these facilities had earned reputations which found them listed in US News and World Report and Child magazine respectively (Cooper &
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BUSI 600: Business Research Methods Liberty University Business research is defined as‚ “a systematic inquiry that provides information to guide managerial decisions” (Cooper & Schindler‚ 2011). The new president of an established company‚ which manufactures equipment and supplies within the dairy industry‚ finds the company to be inefficient and unprofitable. Using business research will be very beneficial to the new president. Using the steps of the research process‚ the president
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problems. Business managers implement the research process when there is a gap in a systematic series of actions (Cooper & Schindler‚ 2011). The process is used when certain predicaments or dilemmas arise in business operations. Once the problem is identified‚ a group of skilled individuals are assigned to work together to examine the problem‚ create betterment or replacement (Cooper & Schindler‚ 2011). This paper will discuss the business research process from my personal experience in the workplace.
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Business Research Methods Research Question Research questions should be clear and concise‚ yet in-depth enough to require many research sources and careful analysis before an answer is determined. Given Hostess’ current predicament‚ this research question will revolve around the company’s missteps and ultimate demise. Given this information‚ Team A will focus on the following question: Which factor contributed the most faults for Hostess’ demise: management or the union? With a question
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asked. Decision makers need information to make informed choices. Thus‚ investigative questions are the apparatus used to gather the information (Cooper & Schindler‚ 2014‚ p. 113). More importantly‚ the research question is the primary objective of any study and the investigative questions are the foundation of the research question (Cooper & Schindler‚ 2014‚ p. 79). The case study under consideration concerns National Cash Register Country Club (NCRCC). With the aging of current members and diminishing
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Primary sources are original works or raw data without interpretation or pronouncements that represent an official opinion or position. (Cooper‚ D. R.‚ & Schindler‚ P. S. (2014). These sources will contain unfiltered information that was gathered from primary research such as obtaining questionnaires from consumers. Secondary sources are compilations of the primary sources that may or may not have been discussed elsewhere. When consolidating this information a researcher must conduct a source evaluation
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