behind the introduction of Donato’s low-carbohydrate pizza‚ and how the company collapsed its normal productdevelopment research process to take advantage of a current trend. www.donatos.com >The Scenario Used with permission of Pamela S. Schindler. © 2004. Some strategic windows remain open for an extended period of time; other‚ don’t. One of those slim windows faced Tom Krouse‚ chief concept officer with Donato’s‚ an independent premium pizza restaurant chain‚ headquartered in Columbus
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the significance of the study. According to Cooper and Schindler (2002) “this section needs to convince the sponsor [or dissertation committee] to continue reading the proposal” (p. 101). Regardless whether you plan on having a sponsor‚ a practical reason to conduct the study will help increase your motivation (and tenacity)‚ your participant’s motivation thus increasing participation and response rate‚ and the impact on the real world. Cooper and Schindler propose that ideally a problem statement includes
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the research is actually being conducted for Penton Media directly. Additionally‚ a cover letter should include how the information will be used to benefit the participants. The study is also unclear if participants provided informed consent. Cooper and Schindler (2011) define informed consent as "a matter of fully disclosing the procedures of the proposed survey or other research design before requesting permission to proceed with the study." Additionally‚ the researcher indicated that survey responses
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through business research. The research process provides a summation of information gathered from descriptive reports‚ and explanations. With a deeper understanding‚ issues can be repaired or improved using data obtained during research (Cooper & Schindler‚ 2011). Deep Sea Dive Training (DSDT) is a business that prepares students for entering the commercial dive industry. In recent years‚ enrollments declined despite the fact there is a steady demand for divers. The manager
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each other. The selective perception is defined as “the preceding discussion illustrates the consumer’s “selection” of stimuli from the environments based on the interaction of expectations and motives with the stimulus itself.” (Cooper‚ D. R. & Schindler‚ 2011‚ P. 164). There are four important concepts concerning perception selective exposure‚ selective attention‚ perceptual defense and perceptual blocking. Selective exposure is an information filter for the consumer. It only allows the
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Marketing of Professional Services. New York: McGraw-Hill. Witt‚ P. & Rode‚ V. (2005). Corporate Brand Building in Start-ups. Journal of Enterprising Culture‚ 13(3):273-294. Zeithaml‚ V.A. McGraw-Hill. Zeithaml‚ V.A.‚ Bitner‚ M.J. & Gremler‚ D.D. (2006). Services Marketing: Integrating Customer Focus Across the Organisation. 4th edition. New York: McGraw-Hill. Zikmund‚ W.G. (2003). Exploring marketing research. 8th edition. Australia: Thomson South-Western. & Bitner‚ M.J. (2003). Service Marketing
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can be used reliably for decision making” (Cooper &Schindler‚ 2012‚ pg. 15). The text list several characteristics of the scientific method to include: purpose clearly defined‚ research process detailed‚ research design thoroughly planned‚ high ethical standards applied‚ limitations frankly revealed‚ adequate analysis for decision maker’s needs‚ findings presented unambiguously‚ conclusions justified‚ and researcher’s experience reflected (Cooper &Schindler‚ 2012‚ pg. 16). The approach above can be
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research? “Business research is a process of planning‚ acquiring‚ analyzing‚ and disseminating relevant data‚ information‚ and insights…in ways that mobilize the organization to take appropriate actions that in turn‚ maximize performance.” (Cooper‚ & Schindler‚ 2011‚ p.4) Research is a planned and systematic process of inquiry and discovery providing decision makers with information and insight to more accurately answer proposed questions concerning business decisions thus lowering possible risk
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dealership that offers in house financing has a large percentage of accounts that are past due because of the lenient credit profile they utilize to approve financing. A hypothesis is a statement that variables are assigned to the case. (Cooper & Schindler‚ 2011) In the above hypothesis the case is accounts past due and the variable is the lenient credit profiles that are utilized for approving finance. My hypothesis has adequacy for its purpose‚ is testable. I believe my hypothesis needs
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References: Cooper‚ D. R.‚ & Schindler‚ P. S. (2011). Business research methods (11th ed.). New York NY: McGraw-Hill Irwin. Cooper‚ D. R.‚ & Schindler‚ P. S. (2011). Business research methods (11th ed.). Yahoo!: Consumer Direct Marries Purchase Metrics to Banner Ads. Retrieved on 9/1/13 from case index.
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