of their supply chain strategies? 11 How do their supply chain models differ? 12 What is their relationship with suppliers? 13 4/ Human resources strategy and Motivation 14 Wal-Mart 14 Co.op Mart 15 5/ Ethical issuses 16 Coopmart: 16 Wal-Mart: 16 III/ Conclusion 17 I/ Introduction This project is all about Co-op Mart (one of the biggest retailers in Vietnam) and WalMart (the biggest retailer in the planet) . Coop mart is the biggest 100% Vietnamese retailer. Since
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Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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Vedan “giết” sông Thị Vải. Retrieved from http://tuoitre.vn/Chinh-tri-Xa-hoi/278294/Vedan-%E2%80%9Cgiet%E2%80%9D-song-Thi-Vai.html M.T. (05/08/2010). Siêu thị Co.opmart tẩy chay sản phẩm Vedan. Retrieved from http://sgtt.vn/Thoi-su/127177/Sieu-thi-Coopmart-tay-chay-san-pham-Vedan.html Nguyen‚ T. (08/12/2009). Sông Thị Vải bị ô nhiễm: Vedan góp 90%. Retrieved from http://m.tuoitre.vn/news/tt?id=351986 Pham‚ N. (n‚d.). VEDAN: MỘT NĂM NHÌN LẠI. Retrieved from http://www.vi.futureown.com/?p=3175 Strange
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Lecturer: Nguyen Anh Thu Members: * S3325098 - Nguyen Pham Bao Ngoc * S3344106 - Truong Hoang Nhan * S3343876 - Huynh Dang ThuyNhu * S3358094 - Dao ThanhNhu * S3357772 - Pham ThuyNy Table of contents A. Executive summary 2 B. Introduction 3 C. Situation analysis 4 I. Micro-environment 4 II. Macro-environment 7 D. Swot analysis 10 Swot matrix 11 E. Product objectives 12 F. Segmentation‚ targeting and positioning
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Analysis INTRODUCTION Viet Nam has been developing at a very steady speed for the past few years‚ which leads to higher standard of living and rising household income. People are more aware of health issue‚ especially women. For them‚ one of the most inconvenient periods of time of their life is the time when they get menstruation. Acknowledging the high demand of sanitary napkin‚ Diana JSC has launched their product since 1999 and become very successful in making Diana one of the most popular
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HOCHIMINH CITY UNIVERSITY OF TRANSPORT Assignment Unit: Marketing Topic: Vinamilk Company Instructor: Ho Cao Viet Student name: Truong Huynh Que Chi IEC1105 Submission date: July 28th‚ 2012 Contents Contents 2 Introduction 3 Vinamilk is established in 1976. 3 It is a leading dairy in Vietnam with the market share 39%. 3 Distribute widely across the country and possesses high quality product. 3 http://www.vinamilk.com.vn/?vnm=market&id=18 3 This assignment will analyse
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Vietnam Summerfruit Market Overview OCTOBER 2009 Author: Marissa Bailey Value Chain Development Officer Agribusiness Group Editor: Cynthia Mahoney Value Chain Development Leader Agribusiness Group Published by: Department of Primary Industries Farm Services Victoria Agribusiness Group Melbourne‚ Victoria‚ Australia December‚ 2009 © The State of Victoria‚ Department of Primary Industries 2009 This publication is copyright. No part may be reproduced by any process except
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Marketing plan – G7 instant coffee December 28‚ 2011 2012 Marketing Plan RMIT VIETNAM UNIVERSITY Marketing Principle – MKTG1205 Lecturer: Caroline Nguyen Group 16 Nguyen Minh Anh – s3343869 Nguyen Hoang Mai – s3324360 Luu Vo Kim Vy – s3324388 Page 1 Nguyen Thai Bao – s3221678 Nguyen Nhat Minh – s3357619 Le Thi Hong Dao – s3312607 Marketing plan – G7 instant coffee December 28‚ 2011 Table of Contents EXECUTIVE SUMMARY .............................................................
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Limcoma Multi-Purpose Cooperative STRAMA Paper Page 1 of 132 CHAPTER I INTRODUCTION Limcoma Multi-Purpose Cooperative is a pioneer in the feed mill industry in the southern part of Luzon. As an answer in the economic downfall during the 1970s which resulted to growers‘ inability to purchase livestock feeds‚ 77 livestock producers established the Lipa City Multi-Purpose Cooperative Marketing Association‚ or LIMCOMA with P57‚000 as initial capital. Mission at hand‚ the organization
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