Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time‚ Carnival forged the concept of less costly cruises with shorter trips‚ making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami‚ Florida but has spread globally since its
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Ex:13 Island Cruise Negotiation about a cruise ship’s right to visit a tropical island Players: Director of the cruise ship Mayor of the island Points of negotiation: Number of visits per year Length of individual visits Volume of passengers allowed to disembark each day Vinola Vincent 05/29/2008 Background—The Cruise Ship The Island Queen—privately owned and operated luxury cruise ship Passenger demand for cruises down Poor economy Fear of worldwide terrorism Recurring cases of Norwalk-like
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Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
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Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to benefit
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My Singapore with Cruise (July – Sept’13) 5 Nights & 6 Days Destination: Singapore Singapore Blessed with a tropical climate‚ Singapore is warm throughout the year and anytime is a good time to visit this vibrant place. The wettest months are November and December while the hottest are May and June. However‚ to capture the true essence of the city‚ the festival season is considered by many as a good time to explore Singapore. Whether it is culture‚ cuisine‚ arts or architecture‚ Singapore
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Vision Statement: It is our vision to continue to be the world’s #1 vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both
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Aaron Henley Tim Goss Composition 9 February 2012 My First Cruise Have you ever wanted to travel the world? What made you want to travel? I went on a cruise in June of 2011. I’d say it was the best time of my life. I got to swim in the ocean‚ Meat people from other cultures‚ and discovered parts of the world I’ve never seen. The name of the cruise ship was Destiny. Maybe it’s my destiny to travel the world. It all started one early morning in June. I was awake and was so anxious
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FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to achieve
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examine the role that Caribbean cruise tourism is playing in the economies and social sectors of the region. What are the economic and social costs/ benefits derived from this type of industry? What should Caribbean countries be doing to derive more benefits and mitigate social and environmental damage? | Table of Contents INTRODUCTION 3 ECONOMIC IMPACTS 3 SOCIAL / SOCIAL-CULTURAL IMPACTS 7 ENVIRONMENTAL IMPACTS 11 RECOMMENDATIONS 16 THE FUTURE OF CRUISE TOURISM 20 CONCLUSIONS 23 Bibliography
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209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review the
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