Table of content Introduction KFC is the largest and most famous brand in the quick service restaurants of the fast food industry in Malaysia. The firm opened its first outlet in Jalan Tungu Abdul Rahman in 1973. Today the firm boasts 390 restaurants nationwide and controls 35% market share of the fast food industry in Malaysia. Source: http://www.kfcholdings.com.my/English/Flashsite/BusinessUnits/Restaurants_KFC.asp Company vision: “To be the leading integrated food services group in
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Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4‚500 stores. (Junheng 2012) However‚ KFC China is facing a serious of challenges about perceived negatives of fast food‚ the changing nature of Chinese consumer and the rising competitions. It needs to localise their offerings and
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Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of the largest fast-food chicken operator and franchiser around the world with more than a billion "finger lickin’ good". In 1966‚ it went public and was acquired by PepsiCo‚ Inc. In 1997‚ PepsiCo spun-off of its quick service restaurants including KFC into an independent restaurant company‚ Tricon Global Restaurants‚ Inc (KFC Vietnam 2008). The company now was known as Yum
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Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
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Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators‚ and how they jelled in support of a coherent business strategy‚ and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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not totally against KFC Corporation. PETA demonstrated their place by publicizing the acts of KFC to the world so that we are informed of the process which is taken on the chickens we eat from there. I agree that PETA or anyone has the right to exploit what happens in the slaughterhouses for the sake of the animals. Doing such things mentioned are unethical and should be subject to animal cruelty regardless of whether they die anyway. Then reason I am in slight support for KFC is because they do not
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience
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