HONDA: Operations-based core competence The resource-based view argues that companies posses some unique resources (assets and capabilities) and competitive advantage is acquired by accumulating those strategic assets. Resources are any tangible (e.g. equipment‚ raw material) or intangible (e.g. firm image‚ processes‚ routines) things that a company owns and can use to carry out its crucial processes. Capabilities‚ are dynamic of a “doing” nature. Capabilities are “the ability of make use of resources
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Carnival Cruise Lines is a British-American owned cruise line‚ based in the Doral suburb of Miami‚ Florida in the United States. Originally an independent company founded in 1972 by Ted Arison‚ the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC. The company has the largest fleet in the group‚ with twenty two vessels currently in operation. Executive control of the company is provided by the North American division of Carnival Corporation‚ headquartered
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Making Use of Resources‚ Capabilities and Core Competences. Resources‚ capabilities and core competences Resources‚ capabilities and core competencies are the foundation of competitive advantage. Resources are bundled to create organizational capabilities. In turn‚ capabilities are the source of a firm’s core competencies‚ which are the basis of competitive advantages. Here‚ we define and provide examples of these building blocks of competitive advantage. 1. Resources Broad in scope‚ resources
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Carnival Brazilian Carnival History is richer‚ more varied and more interesting than most people think. There is much more to Carnival than just parties. The carnival can trace its roots back to an ancient Greek festival held each spring to honor Dionysus‚ the god of wine (“Brazilian Carnival in Rio”). The Romans adopted the festival to honor two of their gods‚ Bacchanalia and Saturnalia. During the Roman festival‚ slaves and masters would exchange clothes and spend the day in drunken revelry. The
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ENW040- The Carnival What is the first thing that you think about when you hear the word Carnival? There are a lot of holiday In the Dominican Republic‚ there is something called the carnival. It is a very special celebration that happens every year during the whole month of February‚ where every city has their parade every week. It is also one of
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Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken‚ bead-wearing revelers dancing through the streets of New Orleans. But how‚ and when‚ did this huge mid-winter party get started? Here ’s a look at the history of Mardi gras throughout the ages and across the nations. Herman states‚ Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as Lupercalia honored the god
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Case 2 :Carnival Corporation: Acquiring Princess Cruise Line(2002) Question: Carnival management and board of directors believed that demand would continue to increase well in to the future. Considering that only a small percentage of the North America market had taken a cruise Vacation‚ reaching more of the North American target market would improve industry profitability. Industry analysis stated that the “assessment of market potential” was only an “educated guess ”.what if the current
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categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the differences are between the brands. Carnival is considered to be a party ship in many people’s eyes. The history of the company is what has given people this perception. In the past the Carnival Cruises have been known for beer drinking contests‚ people in their 20’s running around intoxicated‚ hairy chest contests‚ etc. This perception may have kept a lot of potential
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huge contributor of the cruise industry is Carnival Cruise Lines. Carnival offers a variety of quality cruises and prides themselves on delivering memorable vacations to cruisers. They not only offer outstanding value‚ but fun! Carnival Cruise Lines was founded by Ted Arison in 1972 who provided a solid foundation for the company’s future. With just enough fuel to make a one-way trip from Miami to San Juan‚ the Mardi Gras became the first ship of Carnival. Arison was said to have more than a contagious
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Inhalt Introduction ................................................................................................................................................................................ 3 Expert Introduction ................................................................................................................................................................. 3 Konrad Beikircher ..................................................................................................
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