------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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1. Introduction In 2004 Europe’s largest airline group was formed after the European Commission had approved a merger between French Air France and Dutch KLM. A merger of this dimension certainly has major influences on the economy. This paper will give an insight on the incidents of this instance‚ the economic consequences and it will deal with the question whether the European Commission’s decision was reasonable. First of all the two firms will be introduced and an overview about the merger will
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1 Intercultural Competence Martyn Barrett The Council of Europe’s White Paper on Intercultural Dialogue (2008) proposes that intercultural dialogue offers the best approach for managing issues of cultural diversity within contemporary societies. The White Paper defines intercultural dialogue as the open and respectful exchange of views between individuals and groups from different ethnic‚ religious‚ linguistic and national backgrounds on the basis of mutual understanding and respect‚ and it argues
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WELCOME TO CLUB 2000: DELIVERING CUSTOMER CARE THE AIR FRANCE-KLM WAY PROBLEM: Dr. Jaeger is not just any Air France traveler – he is a privileged member of the airline’s most elite loyalty program: Club 2000. By virtue of this membership‚ he is to expect the utmost in superior service quality standards from Air France. But after a horrible experience with the airline that left him “standing in the rain‚” literally‚ he is not only incensed from his travels gone awry‚ but even more from
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INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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Pg1Pg1CAVUMC05_124-157hr 10/10/07 1:41 PM Page 124 c h a p t e r 5 The Cultural Environment of International Business Learning Objectives In this chapter‚ you will learn about: 1
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1 Introduction of Air France – KLM 4 1. Governance in Air France – KLM 4 1.2 Turnover and competitive position 5 1.3 Air France – KLM mission and vision 5 1.4 Risk and challenges 6 2 External diagnoses 6 2.1 The industry life cycle 6 2.2 PESTEL (external environment) 8 2.3 Porters 5 forces + 1 (Air France - KLM) 9 2.4 Opportunities‚ Threats and Key Success Factors 11 3 Internal Diagnoses 12 3.1 Air
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Assignment On Communicative Competence Submitted by; Ijaz Hussain M.A. English 3rd Semester (Morning ) Submitted to; Sir Tanveer Ahmad Institute of Southern Punjab Multan COMPETENCE: Ability to satisfy complex demands. COMMUNICATION: Communication is commonly defined as "the interchange
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CASE STUDY KLM ROYAL DUTCH AIRLINES “Fujitsu is a safe pair of hands for us to rely on. It delivers what it promises when we need it and within budget.” Boet Kreiken - Chief Information Officer (CIO)‚ KLM Royal Dutch Airlines Customer’s Challenge KLM Royal Dutch Airlines is an international airline that transports nearly 22 million passengers and 620‚000 tons of cargo to more than 250 destinations worldwide every year. KLM merged with Air France in 2004 to form the largest airline group in the
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"The Cloak of Competence" Robert B. Edgerton is an anthropologist with interests in psychological and medical anthropology. His early work was focused on individual adaptation to differing ecological conditions on the one hand and mental retardation on the other. His interests in mental retardation led to books such as The Cloak of Competence‚ which will be analyzed in this paper and Lives in Process. His ecological interests produced The Individual in Cultural Adaptation‚ followed by Rules‚ Exceptions
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