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    Core Competence

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    The term “Core competence” was first put forward in the 1990. In the book The Core Competence of the Corporation‚collaborated on by famous management experts C.K. Prahalad and Gary Hamel. It points out‚ “Core competence is optimized knowledge and skills inside some organization‚ especially regarding how to adjust diverse manufacturing skills and optimize different technologies and skills.” In their view‚ core competence first of all should provide the enterprises with the potential to enter different

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    Business Model Yum Brands

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    YUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A | DECLARATION 1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me / by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information

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    Yum Brands VREAL paper

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    MGMT 680 Yum! Brands VREAL Paper Team Yum Yum 4/2/2010 Table of Contents Introduction Yum! Brands (Yum) operates‚ franchises‚ and licenses the Kentucky Fried Chicken (KFC)‚ Pizza Hut‚ Taco Bell‚ Long John Silver ’s (LJS) and All America Food (A&W) fast food restaurant brands (Datamonitor‚ 2009). Tricon Global Restaurants was created as a spin-off of PepsiCo’s restaurant division‚ which consisted of Taco Bell‚ KFC and Pizza Hut‚ in 1997 (Restaurants‚ 2009‚ p. 11). Tricon later

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    are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚

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    Yum! Brands Set To Dominate the Global Fast Food Market Over the last few years‚ Yum! Brands has opened up an average of 4 new brand stores per day around the globe.  “The largest share of this growth is coming from its expansion in mainland China” (Burchett).  According to Burchett‚ in 2010 alone‚ only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire‚ the number of stores open for business increased by 13% to 3‚000 restaurants.  When compared to global giant McDonald’s

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    Development of Yum!Bands In 1997‚ with KFC‚ Pizza Hut‚ Taco Bell three famous brands of food systems (This system is a business unit of PepsiCo‚ PepsiCo’s three main business is soft drinks‚ snack foods‚ fast food.)‚ Yum!Bands separated from PepsiCo and listed on the New York Stock Exchange. From then‚ the world’s largest restaurant group - Yum global food Group has been formally established. All shareholders and members of the company may not have thought of that just used two years‚ Yum! Bands operation

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    The Core Competence of the Corporation C.K. Prahalad and Gary Hamel Harvard Business Review 90311 HBR MAY–JUNE 1990 The Core Competence of the Corporation C.K. Prahalad and Gary Hamel The most powerful way to prevail in global competition is still invisible to many companies. During the 1980s‚ top executives were judged on their ability to restructure‚ declutter‚ and delayer their corporations. In the 1990s‚ they’ll be judged on their ability to identify‚ cultivate‚ and exploit

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    yum brands five forces

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    8) International business is business whose activity are carried out across national borders. In terms of Yum! Ease of doing business internationally‚ three different frameworks will be use which is PESTEL framework‚ to analyse Yum! Brands market decision in terms of environment; Porters Five force to help portray the Uniqueness of the market and Porters Diamond to demonstrate Yum! Brand mode of entry. The environment is what gives organization their means of survival‚ it create opportunity and

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    A Financial Analysis of Yum! Brands‚ Inc Restaurants are‚ and will continue to be‚ an extremely profitable business. As a result‚ shareholders who have interest in brands such as McDonalds and Starbucks need not to worry about negative implications for the food giants compared to more risky industries. One company in particular‚ Yum! Brands (YUM)‚ is another brand investors should become familiar with. Consumers may recognize the more specific stores the company owns such as Taco Bell and Pizza

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    Review of Core Competence

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    The review of “The Core Competence of the Corporation” Introduction When many corporations were struggling in unstable and unpredictable competitive environment in the 1990s‚ the proposition of the concept of core competence became the dominant framework in management theory (Liu‚ 2006). This essay will review the article entitled “the core competence of the corporation” by Prahalad and Hamel from three aspects. Initially the position of the article will be analyzed compared with the Porter’s

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