Acquiring core capabilities through organizational learning: Illustrations from the U.S. military organizations∗ Pierre Barbaroux♣ ♣ Cécile Godé-Sanchez♣ Research Center of the French Air Force Defense and Knowledge Management Department CReA 10.401 – BA 701 – F-13661 Salon Air {pbarbaroux ; cgs}@cr-ea.net Abstract. This paper focuses on the development of core capabilities through organizational learning. It insists on the variety of learning types which must be articulated in order
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What is core product? And what’s the relationship with core competence?A core product is not the actual product but can be defined as the benefit of the product that makes it useful to the purchaser. This benefit might be an intangible idea or concept connected with convenience‚ status or the ability to achieve a certain task quickly. This benefit gives the product value and meets the needs of the intended customer. The core product should be distinguished from the actual product and from the augmented
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Costa Coffee Targeting Costa Coffee: • While evaluating their consumer market the conclusion was that the ideal consumer’s economic profile will be – Upper Middle Class – Privileged Class • While the age demographics will be: – Students and Youngsters – Professionals – Families – Mature Consumers • Gender and Ethnic/Religious Background was researched to have minimal or no effect on the choices concerning coffee made by consumers and their patronage of coffee houses. “THE
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Core competencies and capabilities of Google:- • Glocalization – think global‚ act local Google is available in 160 different local country domain and 117 languages. While Google is available virtually everywhere there is internet access but operated in only 20 countries. Google is still working to establish a significant business presence in places such as Middle East. As they are expanding their operations and hire their first employees in another country‚ that part of Google feels like a
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Costa Coffee International Expansion to China TERM 131 6EM705 Course Work I Assessment task: Critically analyze the strategic choice and implementation of a hospitality or event organization Benyang (Ben) Yu (BAHE1) SHMS: YUBE200890 Derby: 100306147 Lecture: Ms. Zainab Atta Date: 5th‚ April‚ 2013 Table of Contents 1.INTRODUCTION ....................................................................................................................... 1 1.1 AIM ...................................
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Core Competence for SustainableCompetitive Advantage:A Structured Methodology for Identifying Core Competence Khalid Hafeez‚YanBing Zhang‚Naila Malak IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT‚VOL.49‚NO.1‚FEBRUARY 2002 Speaker: Pei-Yung Zhong 2002/08/14 1 Outline • Introduction • New Waves of Strategic Management • Capability is Formed by the Integration of Resources • Firm Competencies are Special Capabilities • Core Competencies are Flexible • Core Competence Identification:A Case Study • Discussion
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Operational Improvement for Costa Coffee Shop | | Operational Improvement for Costa Coffee Shop Introduction Small businesses are mighty minnows‚ reflecting the competitive spirit that a market economy needs for efficiency; they provide an outlet for entrepreneurial talents‚ a wider range of consumer goods and services‚ a check to monopoly inefficiency
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The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters‚ they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly‚ their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products‚ and Costa states their points in a short‚ quick description. The
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MMS assignment: Costa Coffee STRATEGY: 1.Identify‚ analyse and discuss Strategic issues in Costa Coffee. “Costa has flourished in a recession which has claimed many victims in the industry‚" says Whitebread company.1The reason for this success is its strategy. Using the PESTEL framework will help identify‚ analyse and discuss Costa’s strategy. Despite the importance of political‚ environmental‚ technological and law factors‚ for the purpose of this essay we will focus on the economic and
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SWOT analysis for Costa Coffee Strengths Weaknesses 1. Splendid brand name and brand visibility 1 2. Reputation for quality that is actually worth the money2 3. Wide variety of products3 4. Quality of service is high4 1. Located in relatively few countries worldwide5 2. Only few stores in each country6 3. Because of high prices not available to all classes7 Opportunities Threats 1. Broaden their target market8 2. Merging‚ taking over‚ or forming strategic alliance with other coffee companies9 3. Continuously
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