Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002‚ Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned‚ unprofitable national airline into one of the most profitable‚ privately owned aviation groups in the industry. The group turned a record loss of €350 million in 1992 into a pre-tax profit of €952 million in
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas‚ Houston‚ and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009‚ Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has
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An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
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Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18‚ 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas‚ Houston and San Antonio. And then in 1979‚ Southwest Airlines finally made their first voyage outside
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A Competency Mapping for Educational Institution: The present globalization of economy necessitates innovative approaches in managing the working force. The dramatic changes in the demography and social systems thereof‚ has given leeway for various HR practices enhancing the employee productivity and growth. One of the most commonly used HR practice is Competency based HR practice. Identifying and nurturing competencies in the organization enables better performance management as well as reward
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invest the money wisely. II. Company’s Background: Turkish Airlines is a government company that was established on May 20‚ 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey’s Ministry of Defence. Its fleet have been made up of a
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Southwest Airlines? How does this differ from the business model used at many other airlines‚ such as United and American Airlines? The business model that Southwest airline uses can be characterize as "keep it simple" that are they don’t fly everywhere they employ a point to point route system‚ no seating class distinctions‚ no choices on type of aircraft and simplest pricing structure. Southwest Airlines flies point to point which a lot differ from other operators like American Airlines and United
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2011‚ CARGO E-CHARTBOOK Q4 2011 [online]‚ 3‚ Available from: http://www.iata.org/whatwedo/Documents/economics/eChartbook-Q4-2011.pdf [Accessed: 29/01/2012] [6] Emirates 2011‚ Complete Annual Report 2010-2011 [online]‚ 40‚ Available from: http://www.theemiratesgroup.com/english/facts-figures/annual-report.aspx [Accessed: 29/01/2012] [7] Emirates 2011‚ Complete Annual Report 2010-2011 [online]‚ 6‚ Available from: http://www.theemiratesgroup.com/english/facts-figures/annual-report.aspx [Accessed: 29/01/2012]
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who can help their organizations succeed and sustain a competitive advantage. To be relevant within organizations and indispensable to clients and customers alike‚ workplace learning and performance professionals must continually reassess their competencies‚ update their skills and have the courage to make necessary changes. Businesses and managing business has and will always be complex. There is no denying the need to perform through a combination of utilizing predictive or forecasting tools‚ techniques
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