2 w elcome TRAvEL TOURISM cULTURE HERITAgE Multi-sensory Marketing and its application in tourisM Nearly all brand communications appeal to two senses - visual and auditory. Yet the way we interact with the environment around us contradicts this practice. In fact‚ branding is many times defined as the sum total of ALL experiences. Multisensory marketing allows tourism managers and marketers to directly impact all five senses and thus create a strong emotional bond with current and prospective
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Callem Moore This is to show how trends and factors currently effect the travel and tourism sector. Trends This trend is only due to the poor exchange rates‚ in 2009 the pound (GBP) was very weak against the Euro; the exchange rate was at 1.1 Euros to £1 and this was significant compared to the rates before at 1.5/1.4 to £1‚ this hindered peoples spending on attractions‚ eating establishments‚ hire cars‚ transport and hotels‚ these low exchange rates were affecting behaviour of tourists
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3 Marketing Strategy 4 Competitive Analyzes * Insight Understanding 5 Design and Development Plan * Prodcut * Market * Organization Training and Development 6 Operation and Management Plan Company Name: Mentor Minds Tours Nature of Business: Services (industrial tours‚ trips‚ business consultancy) Address: shop # 35‚ abc plaza‚ sector F-7/2‚ Blue Aria‚ Islamabad. EXECUTIVE SUMMARY ” Mentor Minds Tours”‚ a recreational tourism company
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1.1 Using the PESTEL framework‚ identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists‚ as tourists have the right to claim back VAT (Value-Added Tax)/GST
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BTEC National Travel and Tourism 2007 Unit 1 Assignment – Investigating Travel and Tourism Introduction This assignment is made up of a number of tasks which‚ when successfully completed‚ are designed to give you sufficient evidence to meet the Pass (P)‚ Merit (M) and Distinction (D) grading criteria for the unit. If you have carried out the activities and read the case studies throughout this unit in the accompanying textbook‚ you will already have done a lot of work towards completing the
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Maharashtra Tourism 1. Executive Summary Indian economy is growing and Tourism’s contribution to the economy is increasing since few year. Maharashtra as a state has immense to offer in support for the growing tourism industry; however its potential remains largely untapped. The reason for this are:- • Lack of Product/Site promotions • Lack of products for the “Most Visit” and “Most Spend” segments of India tourist • Lack of Coherent marketing of the various offering and creating pull for
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production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh
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TITLE : Tourism industry as the economic generator INTRODUCTION : Malaysia is a beautiful tropical tourist destination in Asia which is the potential not only to attract international tourists but also offer local people. Tourism had become a wise investment that will drive the growth of related industries‚ all the other acts as a vehicle in the development of mega Malaysia to developed countries in this century. This essay examine the efforts boosted the tourism industry and reveals
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Is tourism the world’s largest industry Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers‚ analysts‚ and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement‚ together with the mass media’s reports (out of context)‚ make the idea that tourism is
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The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5‚490.4 billion of economic activity* 10.4% of total GDP* 214‚697‚000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry‚ I have to select one area of interestlike transportation‚ accommodation and transportation
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