Exploring And Finding The Scope Of Digital Marketing for Treks ’n Rapids Pvt Ltd A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management. Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13) ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3‚Institutional Area‚ Jasola ‚ New Delhi 110025 (I) ACKNOWLEDGEMENT I would like to acknowledge the support of the entire management at Treks
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Wellness tourism can be defined as travelling for the purpose of promoting health and well-being of oneself through physical‚ psychological‚ or spiritual activities. While wellness tourism is often called medical tourism because health being the main motivating factor for the traveler‚ wellness tourists are proactive in seeking to improve or maintain health and quality of life‚ often focusing on prevention‚ while medical tourists generally travel reactively to receive treatment for a diagnosed disease
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EVALUATION OF TOURISM MARKETING IN INDIAN ENVIRONMENT Dr.S.Yuvaraj Lecturer in Commerce University of Madras The marketing principles facilitate a breakthrough in the tourist system. It helps the tourist organizations in establishing an effective communication system with actual and potential tourists. This makes it easier to know the likes and dislikes or the taste and preferences which make the possible conditioning of the supply position in tune with the changing demand position.
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Contents page First Impressions 1.1 Company Image 1.2 Premises/Website 1.3 Organisational Efficiency 1.4 Speed and Accuracy of Service 1.5 Consistency 1.6 Products and Services Offered 1.7 Meeting and Exceeding customer Expectations 1.8 Importance to the Organisation 2.0 Keeping existing customer satisfied 2.1 Increasing customers’ Loyalty 2.2 Ensuring repeat business 2.3 Enhancing an organisation’s image 2.4 Providing an edge over competition 2.5 Increasing sales and usage by
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POSITION DESCRIPTION – HEALTH AND SAFETY MANAGER Objective: Oversee the overall organizational programme; * Plan‚ implement and co-ordinate strategic and practical company programmes * Develop and execute organizational plan in line with the Business plan * Drive continual improvement and best practise in all key health and safety * Empower various levels of management with the required health and safety procedures and tools. * Lead and ensure audit standards are met for
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Brochure More information from http://www.researchandmarkets.com/reports/997478/ Hotels & Motels - Top 5 Emerging Markets Industry Guide Description: The Hotels & Motels - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Hotels & Motels industry in each of the Top 5 Emerging markets (Brazil‚ China‚ India‚ Mexico and South Africa). The report includes easily comparable data on market value‚ volume‚ segmentation and market share‚ plus
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References: Acosta‚ J.‚ & Eastwood‚ V. (1970‚ January 1). U.S.‚ other powers kick Russia out of G8. CNN. Retrieved April 6‚ 2014‚ from http://www.cnn.com/2014/03/24/politics/obama-europe-trip/ Ashtari‚ S of Canada. (n.d.). Russia Register Travel Insurance Destinations. Travel.gc.ca. Retrieved April 13‚ 2014‚ from http://travel.gc.ca/destinations/russia Russia What is the G8?. (n.d.). G8 Information Center. Retrieved April 7‚ 2014‚ from http://www.g8.utoronto.ca/what_is_g8.html Luhn‚ A April
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Porter’s Five Forces: Travel Agency : Industry Rivalry : Highly Fragmented Industry with Intense Rivalry Highly Fragmented Industry. Organized players would barely have 15-20% of the marketplace Most of organized players are present in metros & mini-metros Large disposable incomes in towns like Lucknow‚ Jaipur‚ Coimbatore etc. serviced by family run unorganized players Industry rivalry is intense but not cutthroat Rivalry Intense because of low switching costs‚ low levels of product differentiation
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Report on the tourism industry in the service sector. This report is going to focus upon the tourism industry within the service sector‚ looking at‚ the tourism product‚ the business operations cycle‚ the service concept‚ and then the idea of the service concept will be applied to the tourist attraction Alton towers. Section 1 : The key differences between a tourism product and a manufactured product. The tourism product is defined by many as an intangible product to the customer‚ a service/ experience
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DETAIL WHAT THE THREE (3) TOURISM MARKETING COMMUNICATIONS STAND FOR The strategy underlying marketing communications could be long term or short term. A tourism marketing communications strategy must encompass the promotion mix. Few forms of communications succeed on their own. The promotional mix is influenced by whether a company chooses a push‚ pull or profile strategy or a combination. PULL STRATEGY Using a pull strategy‚ the producer directs its marketing activities (primarily advertising
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