Production Concept in Marketing Management Every company may have different outset and way of thinking towards production of their product. Some may think that if a product is manufactured in bulk‚ it may be made available at number of places and would in turn help the sales to high. Such companies concentrate on mass production and distribution to multiple points. Such products are available at cheap rates to consumer. On the other hand many companies would think that manufacturing less but
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The five marketing management philosophies are production concept‚ product concept‚ selling concept‚ marketing concept and societal concept. In Apple Company‚ they have applied marketing concept into their business. As we set to know‚ the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. The marketing concept used by the Apple company divided into 3 categories which are customer
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THE SOCIAL MARKETING CONCEPT The societal marketing concept holds that the organisation task is to determine the needs‚ wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s society or well-being This strategy is one used by many different businesses all over the world‚ but what makes it different from the rest is its approach towards the environment‚ health and similar
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MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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Turkey Tourism Industry 2014 Q1 Report In BMI’s Turkey tourism report‚ we examine a range of key market indicators in this well established and popular market‚ including inbound and outbound travel‚ industry value and tourism related expenditure. We expect to see increases across the board; however‚ any escalation in regional and domestic tensions is likely to impact on growth. Indeed‚ domestic tensions remain a risk to the tourism industry‚ with the recent outbreak of widespread protests against
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Introduction Hospitality Industry is dynamically growing in the recent years‚ not only in the number of tourist but also the number of it’s different fields. One of these is the expansion of Travel Agencies. Travel Agency is one of the service intensive industries and indispensible among the tourism business. But what is the specific role of travel agency in the hospitality industry and how does it affect the whole industry. Travel Agency is defined as a retail business selling travel-related products
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Utility • Comparative price of services offered • Geographical position and isolation • Range of services offered • Level of competition between services ELEMENTS OF A TRANSPORTATION SYSTEM • THE WAY- medium of travel used. ❖ Artificial- roads and railways ❖ Natural- air and water • THE TERMINAL- gives access to the way of the user. • THE CARRYING UNIT- the actual transportation media- the vehicle which facilitates the movement
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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Working Conditions in the Tourism and Hospitality Industries Introduction Tourism and hospitality organisations need many different things for them to function‚ the most important of these things being their employees. However to ensure that they can keep and retain their employees there are many things that an organisation needs to employ; this includes the concepts of remuneration and working conditions. It is for this reason that this essay will examine the concept of remuneration and the different
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