"Core marketing concept for hilton hotels" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Powerful Essays

    Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges

    Premium Marketing

    • 1443 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    surrounding environment that influences consumers and the marketing organization. When we ask ‘is there a market for this product?’ we are asking whether there are people who would want to buy/use that product. An important part of marketing is analyzing the environment and identifying market needs. You cant successfully promote or sell a product if you don’t know who the potential customers are what’s important to them. The aim of marketing is to know and understand the customer so well the product

    Premium Marketing

    • 3969 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Concept of Modern Marketing

    • 6568 Words
    • 27 Pages

    1 The Concept of Modern Marketing Learning Objectives By the end of this chapter‚ you should be able to: focus • Define marketing. • Specify the three basic propositions of the marketing concept. • Name and describe the four components of the marketing mix. • List the five major environmental forces that affect marketing. An exciting‚ dynamic discipline‚ marketing affects our daily lives in many ways. We are all consumers‚ and many people are part of the marketing process—as salespeople‚ advertising

    Premium Marketing

    • 6568 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a

    Premium Marketing

    • 1018 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Hilton Case Study

    • 5665 Words
    • 23 Pages

    HILTON WORLDWIDE Prepared for Professor Issam A. Ghazzawi Prepared by BUS 551: Seminar in Organization Theory & Behavior October 11‚ 2010 CONTENTS PAGE Introduction……………………………………………………………………………3 Organizational Background………….……..……………..……...……………………3 Organizational Structure and Design………………………...………..………………6 Hilton’s Culture and Ethics……………..…………………………………….……….9 Organizational Environment…………..………………..……………..……………..10 Hilton Hotel manages its workforce diversity…………………………..….………

    Premium Hilton Worldwide Hotel Hotel chains

    • 5665 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Key Marketing Concepts

    • 879 Words
    • 4 Pages

    KEY MARKETING CONCEPTS Marketing Research December 13‚ 2011 Marketing is very important and a key concept in creating a successful business. “Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). The primary purpose of a business is to obtain and retain customers. Through key marketing concepts‚ businesses have the opportunity to obtain customers which is vital to the life

    Premium Marketing

    • 879 Words
    • 4 Pages
    Good Essays
  • Good Essays

    but in this article the term "consumerism" refers to the sense first used in 1960‚ "emphasis on or preoccupation with the acquisition of consumer goods" (Oxford English Dictionary). THE CONSUMERISM MOVEMENT AS THE CATALYST FOR THE SOCIETAL MARKETING CONCEPT The latest consumerism movement is a cause that has been accumulating momentum for over 30 years in the U.S.‚ and its disciples assert that all consumers have an inherent right to products which are: safe in use (and even misuse)‚ effective

    Premium Marketing Advertising Consumerism

    • 892 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing concept and process Assignment Introduction In this assignment I will be explaining the general definitions of marketing and the concept and process of marketing. Marketing can be define in many different ways but all of them have the same point‚ Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques

    Premium Marketing

    • 916 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Concept Summary

    • 831 Words
    • 4 Pages

    Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating‚ distributing‚ pricing‚ and promoting goods‚ services‚ and ideas. Marketing facilitates the exchange‚ the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. (Example) People is willing to exchange

    Premium Marketing

    • 831 Words
    • 4 Pages
    Good Essays
  • Better Essays

    production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh

    Premium Recycling Marketing

    • 1927 Words
    • 6 Pages
    Better Essays
Page 1 7 8 9 10 11 12 13 14 50