Facts: Hilton worldwide internet websites provides cost effective customer service‚ including online hotel reservations and HHonors enrollment. business‚ technology and information services for our hotel guests‚ including high speed internet access at virtually all of our hotels system-wide. self-service check-in kiosks at 47 of our owned or managed hotels as of December 31‚ 2004. Operational efficiency Facts: OnQ system is a single technology platform‚ which links our brands and hotels to enhance
Premium Customer relationship management Customer service Hotel
Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb‚ 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction
Premium Management Marketing Strategic management
A Generic concept of Marketing Marketing has shown the aptitude to re-examine its focus‚ techniques and goals as the surrounding society changes and new problems require attention. Marketing evolved through a commodity focus‚ an institutional focus‚ a functional focus‚ a managerial focus and a social focus. Each new focus had its advocates and critics. Marketing emerged each time with a refreshed and expanded self-concept. There are three stages of marketing consciousness: 1. Consciousness one-
Premium Marketing Marketing research Business
Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X‚ a small privately owned hotel in Helsinki. The theoretical part of this thesis
Premium Marketing
has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer. Marketing has to face innumerable challenges in its way of work. In this report‚ we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh‚ marketing challenges in Bangladesh
Premium Marketing
1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better
Premium Marketing
P1 Marketing - Concepts and Principles Marketing Marketing is a fragmentary procedure of preparation and executing the marketing mix (product‚ price‚ place‚ promotion) for product services or notes to make exchange between persons and organizations. The managing process in charge for identifying‚ anticipating and satisfying customer requires profits. The product theory is based on the idea that customer’s will select lower priced products that be willingly available. The selling
Premium Marketing
Assignment on Hilton Colombo’s strategic plan. Name: Thilina Ekanayake. CTH Membership no: 31335. Centre name: Louis Preston. Unit title: Strategic management. Table of content Acknowledgement…………………………………………………………………..3 Acknowledgment I would like to take this opportunity to thank Mr. Rangana arachchi for giving me the basic steps the principle on how to do my assignments regarding to strategic management. And also I would like to thank Mr.sanjitha (Training manager) of Colombo
Premium Strategic management Strategic planning Organization
Professor’s Name: Dr. D. Wadden Group 2: Class Name: BUSI 2231 05 Applied Marketing Date: Wednesday‚ February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which
Premium Marketing Hotel
Unit 3 - Introduction to Marketing P1 – Describe the concept and principles of marketing. In this task I have been asked to write about what is marketing principles and concepts‚ and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational
Premium Marketing