Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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WINE TOURISM IN NASIK‚ INDIA - AN EXPLORATORY VIEW ON CULTURAL AND CREATIVE ASPECTS WINE TOURISM – A CASE OF NASIK‚ INDIA PROPOSAL India has been long known for her rich heritage and cultural diversity. Wine tourism is a niche & an emerging area which could potentially be developed as a valuable tourism resource. Through insights into the nascent wine industry in Nasik‚ often self-proclaimed as the "Napa valley of India"‚ this paper explores how as an upcoming new world wine producing region
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TOURISM IN THE PHILIPPINES Executive Summary Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time‚ its proximity to markets‚ the availability of tourist infrastructure and superstructure‚ and the extent
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Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world’s natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travellers and service providers is the genuine meaning for eco-tourism. Eco-tourism
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Dark tourism scholarship: a critical review Philip Stone Philip Stone is Executive Director: Institute for Dark Tourism Research (iDTR)‚ School of Sport‚ Tourism and The Outdoors‚ University of Central Lancashire (UCLan)‚ Preston‚ UK. Abstract Purpose – Commonly referred to as dark tourism or thanatourism‚ the act of touristic travel to sites of or sites associated with death and disaster has gained significant attention with media imaginations and academic scholarship. However‚ despite
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3 1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates
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Phone number: 01239708950 Tourism in Vietnam Tourism is promoted by the governments of many developing countries because it offers the potential for creating jobs‚ thus generating income for the country and revenue for the gorvement. With its well-preserved cultural diversity and intact natural habitats‚ Vietnam has become a popular tourist destination among outdoor enthusiasts. There are several types of tourism available in Vietnam. We will analyze Vietnamese tourism and the impact of it to the
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Tourism Policy of the Government of Bangladesh Summary The expansion of the tourism throughout the world has increased competition among the tourist destinations‚ trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. Bangladesh lacks the coordinated efforts among different ministries related to tourism like Ministries of Home‚ Civil
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Medical Tourism Medical tourism (MT) is patient movement from highly developed nations to other areas of the world for medical care‚ usually to find treatment at a lower cost. Medical tourism is different from the traditional model of international medical travel where patients generally journey from less developed nations to major medical centers in highly developed countries for medical treatment that is unavailable in their own communities. Services typically sought by travelers include elective
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I. Introduction Tourism provides a major economic development opportunity for many countries and a means of improving the livelihoods of its residents. Both the public and private sectors involved in tourism depend on planning to achieve sustainable tourism development that respects the local community‚ creates appropriate employment‚ maintains the natural environment‚ and delivers a quality visitor experience. However‚ many tourism destinations have pursued development without proper
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