Segmentation Demographic Middle to High level income adults Benefit Everyone seeks for having pleasure from the icecream Direct Sets of Competition Brand with similar target market and segmentation Panda Magic Golf Bravo Indirect Sets of Competition All other ice creams brands can be seen as indirect competitor of Magnum Even Algida’s Cornetto can be indirect competitor Positioning Map Perceived Quality x Magnum x Cornetto x Bravo
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that enable oppressed people to change themselves and social conditions What Does AOP Look Like? Counteracting the damaging effects of oppression Building individual and community strengths to counteract oppression Building strengths of individuals/ groups to analyze oppressive conditions‚ reclaim identities‚ change social and psychological patterns associated with oppression How Does AOP Differ From Mainstream Social Work? social‚ cultural economic & political systems reproduce injustice
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Introduction To Social Welfare a) Definition and Scope b) Historical Perspective of Social Welfare in Pakistan 1. Introduction To Social Welfare a) Definition and Scope Definitions: 1. Organized public or private social services for assistance of disadvantaged groups... 2. The welfare of the society esp. for those segments who are underprivileged and disadvantaged because of the poverty‚ poor education‚ unemployment etc... 3. The well-being of the entire society. Social welfare is not
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How many individuals today consider their core values? What would the response of a teenager be if they were confronted with a question concerning their virtues? A typical teenager would most likely have no idea. It can be argued that the lack of awareness of core values in today’s society is rather frightening‚ just how would individuals cope if they are tested in a time of conflict‚ especially in a civilisation where we encouraged to be selfish‚ greedy and oblivious to our beliefs. It is true that
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of Chicago Social Services Department (2013). Laura Epstein developed what is commonly known amongst social workers for short-term psychotherapy. Epstein developed the method encouraging clients to engage in decision making as part of the therapy. She found most cases are likely to discontinue therapy under this method with great success. Her work is tested and implemented in clinical social work practice in 20th century (University of Chicago‚ 1996). William J. Reid was a social work scholar and
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In this essay I will discuss how I feel that I have developed personally and professionally as a social work student during the first level of the degree course. I will do this through examination of reflective accounts recorded during the placement learning opportunity. I believe that the use of reflection has been very significant in enhancing my personal skills and learning about my own values. I also believe that the course has instilled me with more self awareness and has given me a better
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Alcoa’s Core Values BUS 250 Corporate and Social Responsibility The Aluminum Company of America‚ also known as Alcoa‚ is a corporation that has made the choice of investing in people and technology to make business compatible with environmental and social sustainability. Alcoa’s core values in business are; integrity‚ safety and health‚ quality of work‚ treatment of people‚ accountability‚ and profitability. Alcoa’s ethical work climate is diverse‚ encourages open communication and learning
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the course of a lifetime are very much influenced by the events that we experience and because of this‚ some individuals have positive core values whereas others have more pessimistic ones. Nonetheless‚ our core values shape who we are and how we live our lives. Personally‚ when I think of my core values one value in particular stands out in my mind. This value can be summarized by the statement “I am not good enough or I am inadequate”. In many ways this statement is very broad and can encompass
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History of social work influences current professional practice In this essay I will outline the historical origins of social work in Ireland. I will examine how the profession emerged from charity work in the 19th century to evolve into the profession it is today. To begin with it is important to define the term social work. The Oxford English Dictionary (1989) defines social work as ‘work of benefit to those in need of help‚ especially professional or voluntary service of a specialised nature
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Man is primarily a member of a social community. He should not only be concerned about himself but also for the welfare and development of society as a whole. It is truly said that “Jana-Seva” is “Janardhana-Seva”. The feeling of self-satisfaction that comes when one sees the unshed tears of joy in the eyes of one whose hunger has been appeased‚ whose thirst has been allayed and whose needs are fulfilled is indeed heavenly. Why we should do social service: Man lives in the society. He learns
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