Tutorial 1 Chapter 1 9. Outline the differences between shares and debentures. Ordinary shares attract no fixed rate of dividend‚ carry voting rights and may participate in surplus assets and profits of the company – they represent ownership of x% of the company. Ordinary shares are classified as equity. The company may issue shares either fully paid or partly paid (s. 254A). If partly paid shares are issued‚ the shareholder is liable to pay calls on the shares (except in the case of no liability
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origin‚ branding and success‚ a closer look will be taken at the company’s most simple‚ unique and important graphic representation: the logo. Even considering the relatively low level of advertising done by such a large company‚ the omnipresent storefronts and ubiquitous coffee cups have exposed us all to the logo countless times. While one would assume the logo designers had no idea how many people would eventually see their work‚ it is obvious a lot of thought went into its design. This is apparent
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Ethos‚ Pathos and Logos A General Summary of Aristotle’s Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid‚ or more valid than someone else’s. The Greek philosopher Aristotle divided the means of persuasion‚ appeals‚ into three categories--Ethos‚ Pathos‚ Logos. Ethos (Credibility)‚ or ethical appeal‚ means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to
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TOYOTA MOTOR CORPORATION “MOVING FORWARD” AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION MADE BY: - SANDIP SHIVPRASAD KALWAR ROLL NO: - SMM-31 MBA IN SALES AND MARKETING YEAR: - 2012-2013 TERM II FAZLANI ALTIUS BUSINESS SCHOOL‚ MUMBAI Company Name: - Toyota Motor Corporation Industry: - Automotive Founded in: - August 28‚ 1937 Founder: - Kiichiro Toyoda Kiichiro Toyoda Kiichiro Toyoda Headquarters: - Toyota‚ Aichi‚ Japan Area served: - Worldwide Products: - Automobiles
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The use of emotion to persuade readers is known as pathos (Ethos‚ Pathos‚ Logos). For instance‚ Ratner states “If we mess up that legacy by building hotels‚ drilling‚ and mining we potentially mess up one of the most important resources to sustain human life there is” (Ratner). This quote is an example of pathos because she
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Apple Logo Paper Trudy Swearingen Visual Literacy in Business Ray Schafer August 15‚ 2010 The Apple icon is probably one of the most recognizable logos I can recall. From the rainbow colored version designed by Rob Janoff and implemented in 1976‚ to the slick silver monochromatic version used today‚ it clearly conveys the Apple brand without so much as a word spoken about it. With simplicity of design‚ lack of mentioning the company name in print‚ its underlying message of “fresh”
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Advantage of Logo Halal * Adding Consumer Confidence The users will increase confidence in a product or service provided by food premises for cleanliness and standards-compliant Islamic rule through the "Guidelines" set. A Social Contribution Use of Halal Certification and Halal Logo is seen as a social contribution to providing clean and pure food to Malaysians. At the same time‚ operators have complete claims Islam obligatory for Muslims Kifaya especially in the provision of halal food.
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Logos was an effective method to catch their attention because Douglass points out the obvious rights that weren’t given to him due to the fact that he was an African American Slave. When Douglass uses logos‚ the reader can see the inequality between the African Americans and the White people. African Americans were just forced to work and the only things they were granted were little rations of food and clothing. For example‚ a quote that uses logos can be found on chapter
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advertisement which shows students in uniform standing on the debris of their school which is affected by earth quake. One of the concert stones over the floor‚ there is a tag which says “rebuild children”‚ which is the main purpose of the ad. UNICEF’s logo also placed on other stone to show the ad is from one of most known relief organization. Audience analysis The potential audience of this ad is all viewers and readers. Its powerful message touches every class of world population around the world
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Malek didn’t use much logos which would have made his article more reliable to his readers which causes it to be less effective. With using more logos appeals causes the article to be more affective to the audience. In “Don’t Blame the Eater” by David Zinczenkos‚ he uses many examples of logos which comes out to be a well written article. Logos is when an author appeals logic‚ and is a way of persuading an audience by reason. David
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