A. G. Lafley: Innovating P&G’s Innovations Table of Contents Synopsis 4 Which Industry does P&G compete? 4 What are the Tangible and Intangible Resources? 4 Tangible Resources 4 Intangible Resources 4 Major Issues 5 P&G’s Strategic Health in 2005 5 Mission 5 External Environment Analysis 5 Porter’s Five Forces 5 Internal Characteristics 6 SWOT Analysis 8 Key Success Factors 9 Critical Development Factors 10 What factors are critical for
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ck-in lugga ge must b e p re -p a id Your flight booking is ticketless (you will NOT receive flight tickets). You will shortly receive a confirmation email which you must print out and bring to the airport when you check in‚ along with passports and any necessary visas for all passengers. Customers WIT HOUT a copy of the email confirmation may be refused travel. Yo ur itine rary Outb ound Sun‚ 15 Sep 13 Flight TOM 7734 Inb ound Sun‚ 22 Sep 13 Flight TOM 7735 10:55 De p a rt Palma Mallorca (PMI)
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“If you build it‚ they will come” not only worked in the movie Field of Dreams but also applies—big time—to Mall of America®. Located in a suburb of Minneapolis‚ Mall of America (www.mallofamerica .com) is the largest completely enclosed retail and family-entertainment complex in the United States. “We’re more than a mall‚ we’re a destination‚” explains Maureen Cahill‚ executive vice president at Mall of America. More than 100‚000 people each day—40 million visitors each year—visit the one-stop complex
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planned promotions by type for the 3 brands in 1983. iii) Advertisement for New Brands: P&G generally does not advertise a new brand until it had achieved 70% distribution‚ which the H-80 group expected to be 6 weeks after introduction. Exhibit 2 in the appendix illustrates the media weight for H-80 in its initial year. iv)History‚ Experience‚ & Sales Advice: The sales department at P&G had provided several guidelines in the areas of trade allowance‚ timing of special packs promotions
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s‚ people from R&D‚ consumer research‚ product supply‚ HR‚ and finance). Chaired by Lafley. INTRO: In this case
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SWOT analysis The strengths and weaknesses of a SWOT analysis focus on the current market position of a business in relation to its: • Customers – is the business meeting the needs of its target markets • Competitors- is the business offering a better way of meeting customer needs compared with its competitors • Internal resources- is the business making effective use of its internal resources to meet customer needs and deal with competition The opportunities and threats
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c. Organizational structure of TNC in Vietnam d. Modes of market entry As soon as the U.S. normalized relations with Vietnam‚ P & G has entered the Vietnamese market. P & G is one of the first U.S. companies to invest in Vietnam after the opening policy of the country. On November 23th‚ 1994‚ P & G established Procter & Gamble Vietnam Co. Ltd being a joint venture operating under license No. 1052/GP by the State Committee for Cooperation and Investment (the previous name
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HUMAN RESOURCES MANAGEMENT OF M&S ____________________________________________________________ __________________________________ Marks and Spencers Human Resource Management would have to be very efficient and resourceful so that all of their responsibilities are carried out well and smoothly. Human Resource Management is the management of the people within a business‚ by recruiting‚ training and retaining employees with the necessary skills and competencies to perform their jobs effectively
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Executive Order No. 26‚ s. 2011 Published: February 24‚ 2011. Latest update: March 5‚ 2012. MALACAÑANG PALACE MANILA BY THE PRESIDENT OF THE PHILIPPINES EXECUTIVE ORDER NO. 26 DECLARING AN INTERDEPARTMENTAL CONVERGENCE INITIATIVE FOR A NATIONAL GREENING PROGRAM WHEREAS‚ poverty reduction‚ resource conservation and protection‚ productivity enhancement‚ climate change mitigation and adaptation‚ are among the priority programs of the government; WHEREAS‚ there is a need to consolidate and harmonize
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