Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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in India are sold on credit. M&M sells ‘Swaraj’ brand of tractors. When Mahindra & Mahindra (M&M) acquired Punjab Tractors Ltd (PTL) for RS 1‚489 crore in March 2007‚ the latter was a pale outline of its former self. Why? Chennai-based Tractor and Farm Equipment (TAFE ) bought Eicher Motors’s tractor division‚ increasing its market share to 22%. This brought TAFE‚ whose earlier market share was just 14 per cent‚ within striking distance of M&M‚ whose share was 31 per cent.
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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Fonderia di Torino‚ S. p. A In late 2000‚ Francesca Cerini‚ managing director of Fonderia di Torino‚ is contemplating purchasing a new automated molding machine. Fonderia di Torino is a company that specialized in the production of precision metal castings for use in products like automotive‚ aerospace‚ and construction equipment. The company‚ located in Italy‚ is known for the quality and craftsmanship of its work. Through this reputation‚ Fonderia di Torino has been able to secure deals with
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Raw Materials M&Ms’ have two main components‚ hardened liquid chocolate and the hard candy shell. Liquid chocolate comes from a blend of whole milk‚ cocoa butter‚ sugar‚ and chocolate liquor‚ among other ingredients. The candy shell is made from a blend of sugar and corn syrup. The Production Process 1 The liquid chocolate is poured into tiny molds to create the chocolate centers of the candy. 2 After the candies are formed‚ they are "tumbled" to make the chocolate center smooth and rounded
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Audit Checklists & Continuous Auditing for Financial Close and Sarbanes-Oxley (SOX) Audit Procedures December 2006 This document provides a consolidated set of audit checklists typical of those used by internal and external auditors to evaluate the financial close process and test compliance with SarbanesOxley (SOX). These checklists identify all of the typical controls that comprise a typical audit and highlight ways that you can automate many of the tasks by using an independent controls monitoring
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p-Nitroaniline sc-272000 Material Safety Data Sheet Hazard Alert Code Key: EXTREME HIGH MODERATE LOW Section 1 - CHEMICAL PRODUCT AND COMPANY IDENTIFICATION PRODUCT NAME p-Nitroaniline STATEMENT OF HAZARDOUS NATURE CONSIDERED A HAZARDOUS SUBSTANCE ACCORDING TO OSHA 29 CFR 1910.1200. NFPA 1 FLAMMABILITY 3 HEALTH HAZARD 2 INSTABILITY SUPPLIER Company: Santa Cruz Biotechnology‚ Inc. Address: 2145 Delaware Ave Santa Cruz‚ CA 95060 Telephone: 800.457.3801 or 831.457.3800 Emergency Tel:
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University of Phoenix Material Appendix G The DSM-IV The DSM-IV is an important tool for clinicians. It provides a standard for diagnoses to be standardized across psychology; however‚ the DSM-IV is not as precise for diagnosing personality disorders as some psychologists would like. Give an example of each of the following problems identified in your readings and explain how these problems could negatively affect a diagnosis. 1. Some criteria used for reaching a diagnosis cannot be
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“A&P:”by John Updike Evaluation of Sammy’s Persona In the short story “A&P”‚ by John Updike‚ the main character Sammy‚ is an Eighteen year old boy from a small town outside of Boston who works at an A& P market. Sammy is an average boy who seems a tad tired of the regular customers who come into his store. Updike shows how Sammy lets his self assurance‚ emotions‚ and anger get a little too far ahead of him. Sammy seems like an average boy with high value of self-assurance
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& Management Accounting (ACCO 330) Winter 2011 | |Sections: BB‚ CC‚ F‚ G‚ H | |EXAMINATION: |DATE: |TIME: 3 hours |# OF PAGES: | |MIDTERM EXAM |SUNDAY February 13th‚ 2011 |10:00 – 13:00
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