Case Studies Corning Glass Background Corning Glass is a large‚ multinational organization involved in glass and related products with an increasing emphasis on high-value‚ technologically-specialized products‚ many of which are now part of joint-venture programmes and developments. Innovation ‘Claim to Fame’ This firm is another of the ‘100 club’‚ having been founded back in the mid-nineteenth century. It was a pioneer in process innovation enabling high-volume manufacture of glass‚
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Corning Incorporated: A Network of Alliances Background Corning Incorporated has established a strong reputation in the specialty glass market. Corning Incorporated helped pioneer the initiative for businesses to incorporated research laboratories in their business operations; and has been a leader in technology-based research for some year. Corning’s initial focus was on the U.S. market but it consistently makes strides to becoming a more international company. One of the major strides Corning
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Identify and discuss Corning ’s strategic predisposition toward a joint venture with Vitro. Because of long histories of successful joint ventures and had been an innovative leader in foreign alliances for over 73 years‚ Corning ’s strategy of establishing the joint venture relationship with Vitro seems to be a ideal combination and will lead to success. However‚ the joint venture became subject to a series of cultural and other conflicts that began to undermine this vision. According to company
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© 2013 Corning Incorporated 2 1 Enabling healthier lives Environmental Technologies Life Sciences Emissions-control solutions Research & bioprocessing solutions © 2013 Corning Incorporated 3 Enabling healthier lives Environmental Technologies Corning® Celcor® flow-through substrates for gasoline & diesel vehicles Emissions-control solutions Corning® DuraTrap® particulate filters for diesel vehicles © 2013 Corning Incorporated 4 2 Corning Environmental
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Corning Incorporated – Reinventing new business model Corning Incorporated is an American manufacturer of glass‚ ceramic‚ and materials for the industrial and scientific applications. It was known as Corning Glass Works in 1875. Its strong commitment to innovation was known as the company’s roots. The company committed between four to six percent of its sales to Research‚ Development‚ and Engineering (RD&E). As of today‚ Corning has been primarily operating from Asia Pacific and North America
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EXECUTIVE SUMMARY Dow Corning is a global leader in silicone-based products. It sold its products to more than 80 countries globally and has a 40% worldwide market share in 2006. Its success to date was a large part driven by a major marketing initiative that revived the company half a decade ago‚ the launch of dual brand strategy and the resultant launch of the Xiameter brand. The Xiameter brand was an instant success‚ but is now experiencing challenges from increasing competition. This paper
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DISCRIPTION DISCRIPTION: Corning is leading glass and ceramic manufacturer. Different types of glass they produce are used in high-technologies such as Display Technologies‚ Environmental Technologies‚ Life Sciences‚ Telecommunications and Specialty Materials. COMPETITORS: Corning competes across all of its product lines with a lot of large and different manufacturers‚ either domestic or foreign. In Display Technologies Segment the main competitors of Corning are Asahi Glass‚ Nippon Electric
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additional permissions. CORNING INCORPORATED: ACCELERATING 160 YEARS OF INNOVATION Less than six months into his new role as innovation officer for Corning Incorporated‚ Marty Curran was worried. His previous role‚ as manager of Corning’s global optical-fiber business‚ had been simple in comparison. He had taken the job well aware of the broad scope of Corning’s technology expertise‚ but Curran found the sheer number of technologies in various stages of development disconcerting. Corning had just announced
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Externally‚ Market was changing. Down Corning kept on losing customers to low-price suppliers. 1) Big global and regional rivals were increasing their efficiency of supply chain to provide lower cost to the customers. 2) Small local players with no R&D costs and low overhead were offering a range of commodity silicone products to bulk customers at low price. 3) The commoditization trend was also denting Dow Conning’s financial performance. Internally‚ Dow Corning didn’t change its business and marketing
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CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL Company Background : Corning Glass Works was founded in 1851 by Amory Houghton‚ in Somerville‚ Massachusetts. The company was known as Corning Glass Works until 1989‚ when it changed its name to Corning Incorporated. Corning Incorporated is an American manufacturer of glass‚ ceramics‚ and related materials‚ primarily for industrial and scientific applications. In 1998 Corning divested itself of its consumer lines of Corning Ware and Corelle
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