This case simulation focuses on the response of two North American firms -- Vitro and Corning -- to the challenges presented by economic integration and globalization. Some of the information and observations are draw from the author’s personal experiences. The case is not intended to support a particular approach to management‚ nor is there a correct solution to the case analysis. Key issues include international strategic alliances and joint ventures‚ corporate response to trade liberalization
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QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new
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MOGEN‚ INC. Teaching Note Synopsis and Objectives In 2006‚ Merrill Lynch became the lead book runner for a $5 billion convertible bond issue for MoGen‚ Inc. This was the single‚ largest convertible bond issuance in history and required a considerable amount of effort on the part of Merrill Lynch’s Equity Derivatives Group to convince MoGen’s management to choose Merrill Lynch over its competitors. The case is focused on Merrill Lynch’s choice of the conversion premium and coupon rate to
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History of Zero Ivanna Villanueva Bobadilla 14-0163 Mathematics I Friday‚ September 20‚ 2013 The number zero is one digit we use on a daily basis. It has a lot of significance to us since we can remember. This digit is used as a placeholder in the place value system. Zero is a number that plays an important role in the mathematics areas‚ such as integers‚ real numbers and other algebraic structures. Zero is completely null in some mathematical procedures‚ is not positive nor
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From placeholder to the driver of calculus‚ zero has crossed the greatest minds and most diverse borders since it was born many centuries ago. Today‚ zero is perhaps the most pervasive global symbol known. In the story of zero‚ something can be made out of nothing. Zero‚ zip‚ zilch - how often has a question been answered by one of these words? Countless‚ no doubt. Yet behind this seemingly simple answer conveying nothing lays the story of an idea that took many centuries to develop‚ many countries
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Corporate Bonds‚ Common stock‚ and Preferred Stock Higher return means higher risk. People use excess money to invest in a corporation. It is a good way gain more money than put money into the saving account to get a little interest. Before you invest you should analyze the characteristics of corporate bonds‚ common stock‚ and preferred stock; and also be aware of their advantages and disadvantages. The corporate bonds are issued by corporations. They are used to increase capital for issuing
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Zero Tolerance There are many disciplinary actions that have been used and are still in use in order to deal with problems in the school system today. However‚ it seems that zero tolerance is now the most widely used and most controversial policy that has came into effect. Zero tolerance means absolutely no mercy for students when accused of doing something wrong. This policy leaves no room at all for error. These cases are not judged for their individual qualities. They are all treated the
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EXECUTIVE SUMMARY In 2006‚ Merrill Lynch become the lead book runner for a $5 billion convertible bond issue for MoGen‚ Inc.‚ which was the single-largest convertible bond issuance in history. Merrill Lynch’s Equity Derivatives Group needed to convince MoGen’s management of the best coupon rate and conversion premium for MoGen and the potential investors in the issue. BACKGROUND MoGen‚ Inc was one of the leading company in the biotechnology industry. MoGen (Molecular Genetics) emerged with
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Sections 3/4 – Solution to Exercises 3.2. Suppose you own a portfolio of two zero-coupon bonds‚ one maturing in three years and one maturing in five years. Both have a face value of 100 euro. The three year rate is currently 3% and the five year rate 4%. What is the value of your portfolio? What is its modified duration? What is the sensitivity of the portfolio value to one basis point increase in each of the time buckets? What is the present value of a basis point? After some up-beat economic
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Decisions I Part 3: M-coupon 1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time‚ less costly‚ and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost‚ and trigger Impulse buys. Also since people carrier their cell phone with them‚ the coupon isn’t forgotten. 2). What are the risks involved with mobile marketing and m-coupons? Because mobile
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