Name: Aakriti A. Sharma Course : IENG 452 : Introduction to Six Sigma Title : Lab report on The (Root) Beer Game Summary : The Beer Game provides an insight into the supply chain in real world. It is played amongst a retailer‚ wholesaler‚ distributor and factory. The main objective of the game is to minimize the total costs of the supply chain and avoid backlogs. Communication between the four departments is not allowed. The retailer is the only person who knows the actual order
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I didn’t research the Beer Game itself prior to the game being played. I did read the summary provided of the game‚ but if I had done a little research on the web prior to the game‚ I would have had quite a bit of insight. It seems this game is very well known and used quite often in schools and management training to show the supply chain in action. The game has been around since the 1960’s when a group from MIT’s Sloan School of Management introduced the game as a part of a research project
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18‚ 2008; Bled‚ Slovenia The Beergame in business-to-business eCommerce courses – a teaching report Kai Riemer The University of Münster‚ Germany wikari@wi.uni-muenster.de Abstract In this teaching report I demonstrate the use of the so-called beer distribution game in teaching business-to-business eCommerce courses. The beergame is a role-play supply chain simulation game that lets students experience typical coordination problems of (traditional) supply chains without information sharing and
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The Marketing of Budweiser Beer Although I am no longer a beer drinker‚ I have chosen to report on the marketing of Budweiser beer‚ brewed and distributed by the Anheuser-Busch Corporation‚ with home offices in St. Louis‚ Missouri. It is my interest in their marketing strategy‚ especially television ads‚ that led me to report on this particular product. I will start by looking at the company ’s major screening criteria for it ’s name of product and marketing possibilities. Founded in 1860‚ in St
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BU1008 Marketing Fundamentals – SP51 JCUS: In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual) |Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities | | | | | |written assignment (Individual)
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Player Manual for Beer game Last Modified Jan 7‚ 2011 Game Link: http://davinci.tamu.edu/beergame/ Objective of the Game: Is to satisfy the demand of the customer‚ while keeping the cost low. There is a cost for holding inventory and a cost for not satisfying demand (backorder). The demand for the product remains until it is satisfied i.e. backorder persists until it is fulfilled. Each player would be given an information card as shown below‚ The information card contains details regarding
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Best Doritos Baby • Brief description of each commercial o A future dad is eating Doritos at an ultrasound. He finds that as he moves the Dorito around the baby moves too. To the point that the baby comes out of the mother. • Who is the target audience that the commercial is trying to reach? o Anybody that is in the mood for a snack. So‚ anybody. • Does it effectively attract the targeted audience? Why (for the best 3)? Why not (for the worst 3)? o For the most part‚ it does because it shows that
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Case Analysis: 961 Beer: Launching A Lebanese Brewing Company Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination‚ even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut‚ Lebanon was in shambles‚ the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition
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The theory of the “Broken window fallacy” says that destruction and the costs incurred along with it do not reap any kind of benefits to the economy. If any kind of destruction occurs‚ there are many parties that are going to be affected‚ if it’s a natural disaster it would affect the business of the economy and the economy is hit badly. If everything was working on normal pace‚ the business could have flourished and would have new avenues‚ but on the event of the destruction all those extra opportunities
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attached report analysing XXXX Gold Beer in the Australian beer industry titled ‘XXXX Gold in the Australian Beer Industry’‚ due on the 3 October 2012. The purpose of this report is to inform you of the company background‚ product attributes‚ promotional strategies including target market and marketing mix along with the pricing strategies for XXXX Gold Beer. Our investigations suggest that XXXX Beer has good market share in the current Australian beer market. However‚ as outlined in the report
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