BU1008 Marketing Fundamentals – SP51 JCUS: In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual) |Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities | | | | | |written assignment (Individual)
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Player Manual for Beer game Last Modified Jan 7‚ 2011 Game Link: http://davinci.tamu.edu/beergame/ Objective of the Game: Is to satisfy the demand of the customer‚ while keeping the cost low. There is a cost for holding inventory and a cost for not satisfying demand (backorder). The demand for the product remains until it is satisfied i.e. backorder persists until it is fulfilled. Each player would be given an information card as shown below‚ The information card contains details regarding
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Case Analysis: 961 Beer: Launching A Lebanese Brewing Company Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination‚ even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut‚ Lebanon was in shambles‚ the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition
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attached report analysing XXXX Gold Beer in the Australian beer industry titled ‘XXXX Gold in the Australian Beer Industry’‚ due on the 3 October 2012. The purpose of this report is to inform you of the company background‚ product attributes‚ promotional strategies including target market and marketing mix along with the pricing strategies for XXXX Gold Beer. Our investigations suggest that XXXX Beer has good market share in the current Australian beer market. However‚ as outlined in the report
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The Reality of Globalization: Friend or Foe? Globalization is a key element in the modern political atmosphere. The increased interdependency of nations in the last half century has spawned both positive and negative trends. Nations’ increasing reliance on one another’s natural resources and labor are making the world smaller politically‚ socially‚ and economically. The isolationist policies that the United States and so many other countries endorsed at the dawn of the twentieth century are
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Is Globalization a Good Thing? Globalization‚ as Friedman states‚ helps the world grow together as the advancement of technology has allowed poor nations to grow economically. On the contrary‚ Sen mentions that there needs to be institutional reforms for globalization to have a lasting effect on the world as a whole. Along with Sen‚ Florida argues that the world is spiky because of the wide disparity between rich and poor. With these three well accounted opinions in mind‚ I believe that Globalization
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Globalization‚ the Problem of War‚ and Normative Issues 游安娜 499570458 企管三 Defining Globalization and the Importance of Global Studies In this essay I wish to address the connection of globalization to normative issues. Before doing so‚ I need to review the issue of defining globalization and to indicate the emergence of Global Studies
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Globalization Paper Globalization is a historical process that is inevitable and irreversible. It defies geography and you can get anywhere. It compresses space and time. It connects people of different places and culture. Globalization can happen slowly or quickly in some centuries. We are in a world that is inter-connected‚ inter-related‚ and inter-grated. Globalization began in 1492 with Christopher Columbus’s discovery of America making the United States of America the first globalized
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102 H Globalization Living in a very diverse universe‚ It’s important to know what is going on around the world. Most people around the world aren’t aware of how globalize the world really is. According to Manfred B. Steger author of Globalization: a very short introduction‚ understanding globalization is as important as understanding international politics. An average day citizen needs to be informed about globalization with positive and negative aspects. Globalization is know to
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(www.interscience.wiley.com). DOI: 10.1002/jid.1059 GLOBALIZATION‚ PRODUCTION‚ EMPLOYMENT AND POVERTY: DEBATES AND EVIDENCE1 RHYS JENKINS* School of Development Studies‚ University of East Anglia‚ Norwich‚ UK 1 THE DEBATE ON GLOBALIZATION AND POVERTY The impact of globalization is one of the most controversial development issues of the day. Globaphobes attribute most of the ills of the world to globalization. The anti-globalization movement has focused attention on the extent to which
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