"Corporate communication dissertation" Essays and Research Papers

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    of writing a third year project dissertation in Computer Science. They serve as a useful starting point for students (and new advisors) in their third or fourth year of study in the Computer Science Department of a UK-based university. Afterall‚ no one is born knowing how to write a dissertation. Yet‚ there are certain elements‚ a commonality‚ that can be found in virtually all good dissertations. We give our recommendations as to each section a good dissertation consists of as well as what each

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    Corporate Identity

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    Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics

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    shareholders lose their investments‚ and societies lose key parts of their economic infrastructure‚ have you noticed that it often appears that the senior directors involved walk away with a clear conscience and they seem to be unaffected by the corporate collapses they have created. They present themselves as glibly unbothered by the chaos around them‚ unconcerned about those who have lost their jobs‚ savings and investments‚ and lacking any regrets about what they have done. Some of these individuals

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    Corporate Identity

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    htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes

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    Corporate Governance

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    journalofmoneyinvestmentandbanking.com The Availability of the Dimensions of Corporate Governance and its Impact in Promoting the Organizational Learning in Commercial Banks Operating in Jordan Eyad Taha Al-Rawashdeh Tafila Technical University College of Administrative & Financial Sciences Mailbox Post. Office: 179 Tafila‚ 66110‚ Jordan Abstract The study aimed at recognizing the availability of the dimensions of corporate governance and its impact in promoting the organizational learning in commercial

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    Corporate Identity

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    Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in

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    Corporate Reputation

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    Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many

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    Il a été dit que la véritable originalité des grands romanciers réalistes était « d’avoir transformé la réalité vulgaire en œuvre d’art ». En vous appuyant sur l’étude précise de «Madame Bovary»‚ vous justifierez ce jugement. ? Introduction Le réalisme classique faisait du beau et du laid la matière de son art. Mais il en proscrivait le médiocre et comme le disait La Bruyère‚ on ne saurait représenter « un laquais qui siffle » ou « un homme dans sa garde-robe ». La grande originalité des écrivains

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    Corporate Responsibility

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    Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then

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    Corporate Finance

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    Corporate Finance Efficient Market Hypothesis Report Table of Content I. Introduction Page 3 II. Weak efficiency form Page 3-4 III. Semi-strong efficiency form Page 4-5 IV. Strong efficiency form Page 5-6 V. Implications of the efficient market hypothesis for investors Page 6 VI. Conclusion Page 6 VII. Bibliography Page7 I. Introduction In the book Corporate finance by Denzil Watson and Antony Head (2001)‚ Watson et al refers to a work by Dixon and Holmes (1992) which

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