Introduction Brand can be defined as a name‚ term‚ sign‚ symbol or design‚ or a combination of them intended to identify a company or its goods and services and to differentiate them from those of other competitors. The objectives that a good brand will achieve include delivers the message clearly and differentiate yourself from your competitor. Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape
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There is nothing like optimum capital structure for a firm. The Optimal Capital structure is that Capital Structure at which the weighted Average cost of capital (Ko) is Minimum. It is that combination of Equity and Debt at which the total cost of capital is mini-mum. Trade-off theory argues that there ’s an optimal amount of debt of each firm. At this level of debt‚ firms can take the most advantage of debts. Debts can be tax shield so that they can save money for firms to reinvest in
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Liuqing He Fin 423-Strategy Paper Professor Haddad April 9‚ 2015 Marriott Corporation As the vice president of project finance of Marriott Corporation‚ I am conducting an analysis of our company (Marriott Corporation) for calculating the hurdle rates at each of our firm’s three divisions: lodging‚ restaurant and contract services. I use Weighted Average Cost of Capital (WACC) as the hurdle rate. The investment projects in our company are selected by discounting the appropriate
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Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious
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The growing Importance of CSR in Pakistan. By Mushtaque Ali Jariko‚ PH.D student‚ Aalborg University‚ Denmark. ABSTRACT: The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely‚ CSR encompasses the extent to which companies should promote human
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1. Corporate Social Responsibility Corporate social responsibility has several definitions but is simply defined by Woods and others (2013‚ 27) as the obligation of organisations to behave in ethical and moral ways. It generally refers to the notion that corporations have a responsibility to the society that sustains them. Over the years‚ the theory of corporate social responsibility has continued to develop in importance and significance. In modern day business it is common practice for organisations
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Summertown International: Managing Corporate Turnaround Abdoullah Albizreh‚ Wassim‚ Cathal 17th April 2013 | | 1.0 Executive Summary 3 2.0 Introduction 3 3.0 Corporate Structure 3 3.1 Summertown Joinery 4 3.2 Dubai and Abu Dhabi Branches 4 3.2.1 Fit Out (Dubai and Abu Dhabi) 4 3.2.2 Turn Key (Dubai and Abu Dhabi) 4 4.0 Organic Growth of Summer Town 5 4.1 Financial Growth of Summer Town 5 5.0 Financial Crisis 2008 and regional Impact 6 6.0 Analysis of
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Social Report is now essential for business Introduction The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR)‚ CSR is defined as “achieving
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CORPORATE MANPOWER PHILOSOPHY The corporate manpower Philosophy is not mainly about manpower Function. It is more about the leadership style of the top management‚ the current corporate culture and values. It is about the vision of the leader of the organization. The modern leader usually requires a modern HR Management approach and builds the environment suitable for the evolution of the modern HR Management. This is the manpower Philosophy behind the scene. The development of the manpower Philosophy
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MY DISSERTATION PROPOSAL PROBLEM STATEMENT AND JUSTIFICATION ALTHOUGH MANY SCHOLARLY WORKS HAVE BEEN DONE IN THE MENDE LANGUAGE‚ YET VERY LITTLE IS WRITEN ON THE ASPECT OF POETIC DEVICES IN THE LANGUAGE. THIS COULD BE AS A RESULT OF LESS ATTENTION BEING GIVEN TO PEOTIC DEVICES IN THE LANGUAGE. INFACT‚ SOME PEOPLE DO NOT TAKE THIS SERIOUSLY AS PART OF THE GRAMMAR OF THE LANGUAGE.THERFORE‚ ONE OF THE PROBLEM WILL BE BRINGING OUT THE SIGNIFICANCE OF THE SELECTED POETIC DEVICES IN THE MENDE LANGUAGE
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