Budapest MBA DISSERTATION SUMMARIES The role of corporate branding in Serbian mobile phone operator market Gajo Vanka MBA Course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade Key words: Corporate branding‚ Services & Quality‚ Loyalty & Trust‚ Price‚ Switching and Mobile Network service providers Purpose This research is carried out to know the role of corporate branding in mobile phone network along with different influencing
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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Has Jim Adamson been successful in changing the corporate culture at Advantica? I believe that Jim Adamson has been successful in changing the corporate culture at Advantica due to his strong commitment to change. The management team devised a four-part strategy to introduce culture diversity to the company. This four-part strategy included steps designed‚ "to loosen up the hierarchical environment; make diversity a performance criterion for all managers; require the entire staff to attend workshops
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Who is the Corporate Fool? Not much unlike the courtroom jesters‚ the Corporate Fool is one who operates within the corporate system‚ yet is not afraid to highlight the hubris‚ follies and myopia of the leaders of the organization. The Corporate Fool is the reality check to every over-confident leader‚ a solution to gun-point problems and a divergent lens for visionary leaders. However‚ just as the power that a single monarch once held‚ is sometimes dispersed amongst the top management of present-day
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Fordlândia: Corporate Citizenship or Corporate Colonialism Question 1 - Based on the information provided in the case‚ what could the list look like‚ that Archibald Johnston started to compile (at the end of section Adeus Fordlândia – bem-vindo Belterra!)? Can you identify challenges that can be labelled as hypernorms or authentic norms? Ford built up a new community for the people living in the jungle and gave them new opportunities. They got access to free education‚ healthcare‚ jobs and
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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Cultural approach in corporate cultures: main problems There are some problems that appear when American expantriates come to Japan or Japanese firms enter American market - most of them nothing else but cultural approaches that make differences in how these two nations understand see corporate culture and business in general: Employment system. Comparing to the U.S. labor market‚ the Japanese market is very different because of the lifetime employment system in Japan. As a result‚ Americans and
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CORPORATE GAVERNANCE CASE OF VINGROUP JOINT STOCK COMPANY After the economic crisis 2008 ‚ many company bankrupted or closed in all areas . According to the statistics in Viet Nam had more than 79000 governance bankrupted in 2011‚ reduced to 58‚000 in 2012 and 2013 increased more than 60 700 companies closed . Particular throughout the construction industry in 2013 at over 10‚000 enterprises have ceased operations or solutions . However ‚Vingroup is not only closed but also that business growth
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Week 1 Essay Questions (80 Points) 1. Why is corporate governance important? a) good corporate governance produces direct economic benefit to the organization b) To avoid scandal c) To imbibe trust in investors d) The perception of good corporate governance is an important ingredient of the image of an organization‚ whether public‚ private‚ or nonprofit. e) A perception of unethical conduct by an organization can be very costly in legal cases Reference:
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