distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can be viewed from the following representation – Needs:- The most basic concept underlying marketing
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Companies have a social responsibility to perform and behave in particular ways. A company has a responsibility to ensure that any stakeholder’s needs are being met. The Toyota Corporations history and goals are as follows; “Toyota Motors is a Japanese automobile manufacturer founded in 1933. Toyota accounts for 78 percent of all the hybrid gas/electric cars sold in the United States. They are working to become the largest car-seller in the world‚ and in the first quarter of fiscal year 2007‚ for
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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and consistent management‚” M&T Bank demonstrates how doing ordinary business benefits society around them. M&T Bank’s policies on Equal Employment Opportunity (EEO) complete the necessary requirement of Mandated Actions under their scope of Corporate Social Responsibility. They state‚ “it is the policy of M&T Bank to provide equal employment opportunities – without regard to race‚ color‚ national origin‚ religion‚ ethnicity‚ sex‚ gender identity‚ age‚ disability‚ citizenship‚ pregnancy‚ veteran
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Part A - Challenges of responsible business Introduction With the globalisation of world business‚ China has become an appealing market for foreign investors (Zhang‚ 2004); a large number of these entered the Chinese market by forming joint ventures or participating in mergers and acquisitions. The development of cross-national business‚ on one hand‚ has created tremendous opportunities for global collaboration among different countries; on the other hand‚ however‚ it has also created a unique
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Corporate Strategy and Decision Making Lecture 3: Rational and Administrative Models of Decision The rational decision model Under the rational model of decision making‚ the assumption is made that participants have agreed in advance that making a decision is the right process to follow and that the rules and language of decision making are understood by all. The rational model aims at making optimal decisions on the basis of a careful evaluation of alternative courses of action. Depending on
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CONSEQUENCES OF GENDER IMBALANCE Social Management of Gender Imbalance in China A Holistic Governance Framework Li Shuzhuo‚ Shang Zijuan‚ Marcus W Feldman With rapid social transition‚ gender imbalance has become one of the most significant issues of China’s social management‚ raising many problems and challenges. Innovation in social management urgently needs the new perspective of a holistic governance framework. Based on the latest trends in gender imbalance‚ this paper reviews China’s
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young but energetic ABM Rogelio Y. Bangsil was sent to Fort Ilocandia Resort and Hotel to start the renovation for the future site of Casino Filipino-Laoag. Hand in hand with the construction‚ a massive promotional campaign was launched by his so-called “advance-party” composed of a handful of employees Casino Filipino -Laoag‚ which emerges as a world-class gaming destination with first-class service‚ is a favorite of tourists from Hongkong & Taiwan. It truly lives up to its reputation as the "Jewel
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| CORPORATE SOCIAL RESPONSIBILITY | | For a transport and logistics company of your choice‚ critically discuss the company’s approach to Corporate Social Responsibility | C.S.R – D.H.L | | THE UNIVERSITY OF HUDDERSFIELD – STRATEGIC MANAGEMENT – DR ANDREW JENKINS TABLE OF CONTENTS Table of Contents........................................................................................................2 Executive Summary.........................................
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The Gdansk Institiute for Market Economics Reporting on Corporate Social Responsibility by Banks‚ Financial Institutions and Listed Companies in Poland Gdansk‚ December 2003 This publication and the research that enabled it were co-financed by a grant from the Partners for Financial Stability (PFS) Program‚ a cooperative program of East-West Management Institute‚ Inc. and USAID. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the PFS Program
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