Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Ethics In Strategic Management MGT/498 July 12‚ 2014 Cheryl Boehm Ethics in Strategic Management The role that ethics plays in strategic management has changed drastically in the last 20 years. It was rare to find companies that had ethics in the forefront of their management plans in the 1990s. Business was all about maximizing profit/shareholder equity. Incidents like Enron ’s bankruptcy caused a big change in management style. "Enron ’s failure in 2001 represents
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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1 Answers to exam January 15‚ 2012‚ Theory of Corporate Finance Question 1 a) v (investors are better positioned to manage systematic risk themselves) b) i‚ iii‚ iv‚ v c) v d) ii e) ii (diversification reduces risk‚ thereby shifting risk from creditors to owners) Question 2 ai) True. Closely held firms typically suffer less from agency problems‚ so don’t need the dividend constraints to the same extent. aii) True. If FDA were to approve the drug‚ the firm’ stock would rise in value and
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Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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Ethics MGT/498 September 26‚ 2013 Ethics In business there will always be the line to act with integrity or to lie‚ cheat‚ and steal. Famous author Douglas Adams once said‚ “To give real service you must add something which cannot be bought or measured with money‚ and that is sincerity and integrity” (Heathfield‚ n.d). The priority of any business is to serve the needs and wants of the customer and more important his or her stakeholders. Any business decision made in major corporations must
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the word exams‚ you usually get to be anxious about them‚ and about the possibility of passing or failing them. For me‚ exams are not a thing to be scared of. I know that some exams are very important in life but I don’t see a tragedy in failing them. You will always have a second chance to make things better as long as you will fight and learn more. I think that exams are not accurate measure of a person’s ability. Many people can get scared and they could panic and fail exams‚ not because
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What is corporate social responsibility (CSR)? According to the ¡®Wikipedia¡¯ ‚ ¡°Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions.¡±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that ¡°CSR is about how companies
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emeraldinsight.com/0969-6474.htm A conceptual framework of corporate and business ethics across organizations Structures‚ processes and performance ¨ Goran Svensson Oslo School of Management‚ Oslo‚ Norway‚ and Corporate and business ethics 21 Greg Wood Deakin University‚ Warrnambool‚ Australia Abstract Purpose – The objective of this paper is to introduce and describe a conceptual framework of corporate and business ethics across organizations in terms of ethical structures‚ ethical
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includes a large number of groups with interest in a business organization’s activities. These groups are referred to as stakeholders because they affect or are affected by the achievement of the firm’s objectives. Ethics Stakeholder analysis is the identification and evaluation of corporate stakeholders. This can be done in a three-step process. The first step in stakeholder analysis is to identify primary stakeholders‚ those who
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