Mini Case Study Mike Lancaster Tuesday April 22‚ 2013 Professor Shultz BUAD 3010-002 Table of Contents 2 Case question & Executive Summary 3 History 5 Situation: Media document company 2015 website 6 Discussion of Alternatives 7 Media Composition 10 Issues Moving Forward 12 Conclusion 14 Case Question What should Unilever’s Integrated Marketing Communication Goals and Media Strategy be for 2016 – 2020 ? Executive
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WORLDCOM‚ INC: CORPORATE BOND ISSUANCE Introduction This case raises many interesting questions concerning the record setting issuance of corporate debt by WorldCom‚ Inc. (“WorldCom”). Both the surprisingly voluminous structure of the proposed issuance and the foreboding macro-economic climate in which it was slated spark concerns over the risk and cost of the move. One of the first questions that must be addressed is whether WorldCom’s timing was appropriate. Next‚ the company’s choice of
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Electronic Testing Operations (ETO)‚ a division of Seligram‚ Inc.‚ provided centralized electronic components throughout the 1980s. This centralization was estimated to save Seligram over $20 million in testing equipment investment over the next five years. ETO primarily tested for divisions within Seligram; however‚ was allowed to devote up to 10% of its testing capabilities to outside resources. Component testing is important for two main reasons. Firstly‚ if defective components are detected
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Fred and other for new IT to operate and improve existing business Find a way to allocate some of the budget to fix the mess in IT IT systems don’t talk to the ones running in other divisions Provide better way to connect new IT work with our corporate objectives Help prioritize projects with different types of value Ensure have business and IT resources to deliver that value Solution:
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Mini Cases: Cost of Capital Part A: Cost of Debt Mini Case 1: Cost of perpetual/Irredeemable debt Ashok Leyland issued Rs 100 Lakhs 12% debentures of Rs. 100 each. Calculate the cost of debt in each of the following cases. (Assume corporate tax rate being 40%). Case (a) If debentures are issued at par with no floatation cost. Case (b) If debentures are issued at par with 5% floatation cost. Case (c) If debentures are issued at 10% premium with 5% floatation cost. Case (d) If debentures are issued
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TUFS. The system had turned into a nightmare in its first few months of operation. Now his job was on the line. What was supposed to have brought efficiency to the underwriting process and new opportunities for top-line growth had become a major corporate money pit. TUFS was still eating up the vast majority of Northern’s IT budget and resources to fix the underwriting errors that kept appearing‚ and resistance to the system had grown from sniping and grumbling into calls for Martin’s head. "No wonder
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Netflix’s Timing of Entry Netflix was founded in 2007. The company was created by Reed Hastings. Netflix was a DVD rental delivery company. Netflix utilized the USPS to deliver videos to customers. When created it was the first company of its kind that provided that kind of service. The timing into this industry was perfect. One major advantage was the only other major competitors at the time of creation was blockbuster. Blockbuster and Netflix were both in the business of offering DVD rentals.
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Internet Mini Case #2 Tech Data Corporation Maryanne M. Rouse The Company TECH DATA CORPORATION’S (TECD) AGGRESSIVE GROWTH HAD TAKEN THE COMPANY from 10 employees and $2 million in sales in 1983 to approximately 8‚000 employees and $15.7 billion in sales for fiscal 2002 (fiscal year ended January 31‚ 2003) and secured the company’s position as a leading distributor of information technology (IT)‚ logistics management‚ and other value-added services to “solution providers‚” including value-added
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( Answers to Mini-Case Questions BioCom Inc. This mini-case provides a review of the methodology and rationale associated with the various capital budgeting evaluation methods such as payback period‚ discounted payback period‚ NPV‚ IRR‚ MIRR‚ and PI. 1. Compute the payback period for each project. |Time of Cash Flow |Nano Test Tubes |Microsurgery Kit | |Investment |−$11‚000.00 |−$11‚000.00
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ETO Case Study Analysis Seligram Incorporation‚ Electric Testing Operations (ETO) previously measured two components of cost: direct labor and manufacturing overhead. The existing cost system is very simple. Burden was grouped into a single cost pool that was combined with each of the testing rooms as well as the engineering burden costs related to software and tooling development and the administrating costs of the department. The total burden costs was then divided by the sum of testing and
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