School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers in the blue test booklet
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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ITB 400 Final Exam‚ Essay Questions‚ 20 Points Instruction: Please show your work and defend the answer 1. Exchange rate fluctuations contribute to the risk of foreign investment through three possible channels: Which of the following contributes and accounts for most of the volatility? A. (i) and (ii) B. (ii) and (iii) C. (i) and (iii) D. only (ii) Answer is B = “exchange rate fluctuations contribute to the risk of foreign investment through three possible channels: 1. Its
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IS3220 Final Exam Review 1. What can you detect by analyzing a data packet? Policy violations and possible network vulnerabilities 2. NetWitness Investigator works how? Real Time 3. What is used by TCP to establish a session between two systems? Three way handshake 4. Which of the following protocols is a connection-oriented protocol that operates at the transport layer of the OSI model and supports reliable connections? TCP 5. Promiscuous mode is most commonly associated with_____________?
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Top of Form |1. (TCO 1‚ 2) Analyze how nationalism and militarism contributed to the outbreak of World War I. | | | |Use historical examples to support your answer. | |
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ESL 1320 Final Exam Dec.9‚ 2013 1.a)The relationship between Kino and Juana is changeable during the whole novel. In the beginning‚it seems that they were living a happy life together and they loved each other regardless the poverty they were living in. Juan was always following Kino. The turning point in their relationship was when Kino found the pearl. Everything changed. The pearl brought the evil spirit to their life. The most important thing thing to Kino was the pearl
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Microbiology Final Exam Question 1 2 out of 2 points Full induction of the lactose operon requires ________. Question 2 0 out of 2 points The enzymes that help pack DNA into the cell by coiling the DNA into a tight bundle are ________. Question 3 2 out of 2 points Gene regulation can involve a protein repressor that blocks ________ from initiating transcription. Question 4 2 out of 2 points Synthesis of a repressible enzyme is inhibited by ________.
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FIN 571 Final Exam 1)Which of the following statements is true 2)Book value‚ or net book value‚ refers to 3)Assume that the par value of a bond is 1‚000. Consider a bond where the coupon rate is 9 and the current yield is 10. Which of the following statements is true 4)If the yield to maturity for a bond is less than the bonds coupon rate‚ the market value of the bond is __________ 5)For investors‚ the proper measure of a stocks risk is its __________ 6)A companys beta is -1.5. If the overall stock
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Final Exam Part One Of all the versions of Little Red Riding Hood that we read in class‚ I must say‚ Anne Sexton’s translation of this story was absolutely my favorite. Her use of imagery‚ and the over-all language that she uses is truly magnificent. She boldly retells this story‚ but keeps true to the original story. Her modernization is a lovely example of what poetry has grown to be. Most poets these days write in free verse‚ it’s not uncommon to read a poem that does not rhyme at all‚ but
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Organizational Performance Control: monitor the organizations environment‚ competitors‚ publics‚ strengths‚ weaknesses and performance (strategic planning). Day-to-Day performance for the purpose of fine-tuning current efforts (feedback) Evaluation: Final outcome – did it work‚ did it achieve behavioural influence goals? Major drivers of success? What didn’t work? Monitoring (measurement): Keeps marketers on schedule‚ to know if all segments are being reached‚ what is working/not working‚ is desired
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