Hilton Hotels: diferenciación de la marca a través de Gestión de las relaciones A principios de 2008‚ Hilton Hotels Corporation fue preparado para el crecimiento mundial‚ con una tremenda meta agresiva de apertura de 1.000 hoteles en América del Norte en cinco años y 1.000 hoteles en el resto de el mundo en diez años. La empresa acababa de ser tomada por el privado Blackstone Grupo 1 de reportó US $ 26 mil millones‚ una prima del 32% sobre el precio de la acción 32‚05 dólares el día anterior
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains
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These things that I learned at last lesson: 1)Product and service difference: Basically ; Products are tangible and services are intangible.For example; Apple Iphone‚ Coffe Mocha at Starbucks are products‚but healthy services sector‚home repair service‚wireless communication‚trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things.For example;mother buy napkin for her baby and then baby consume it in this situation baby is
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999‚ Hilton expanded aggressively by acquiring the Promus Hotel Corporation‚ Hampton Inn and Suites‚ Doubletree Hotels‚ Embassy Suites Hotels‚ and Homewood Suites. Hilton Hotels Corporation has grown to become the world ’s most recognized and most successful hotel company (Hilton Innovation‚ 2007)
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CORPORATE GOVERNANCE Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors‚ managers‚ shareholders‚ creditors‚ auditors‚ regulators‚ and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations
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Definition of Corporate Governance “The process and structure used to direct and manage the affairs of the business towards enhancing business prosperity and corporate accountability with the ultimate objective of realizing long-term shareholder value‚ whilst taking into account the interests of other stakeholders”. Prior to the establishment of this definition‚ there were 4 others namely by; The Cadbury Report (1992) defined corporate governance as „a whole system of controls by which
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Corporate Governance Corporate Governance Corporate governance is concerned with set of principles‚ ethics‚ values‚ morals‚ rules regulations‚ & procedures etc. Corporate governance establishes a system whereby directors are entrusted with duties and responsibilities in relation to the direction of the company’s affairs. The term “governance” means control i.e. controlling a company‚ an organization etc or a company & corporate governance is governing or controlling the corporate bodies
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Evolution of Corporate Governance in India and Abroad Introduction Corporate governance issues have attracted considerable attention‚ debate and research world wide in recent decades. Almost invariably‚ such efforts gain momentum in the wake of some major financial scam or corporate failure‚ as these tend to highlight the need for tighter surveillance over corporate behavior. Corporate governance has wide ramifications and extends beyond good corporate performance and financial propriety though
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What is Corporate Governance? Corporate Governance is a generic concept‚ and in most cases it is defined by its objectives. Corporate Governance can be defined and analyzed by two terms. The first was introduced by the Organization of economic Corporation and Development (OECD 1999). OECD defined “Corporate Governance as a system in which business corporations are directed and controlled. The Corporate Governance structure specifies the distribution of rights and responsibilities among the
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