Today‚ Corporate Social Responsibility (CSR) is much wider concept than just donations and philanthropy. It is viewed as a way of doing business‚ identified with the strategies and standards of business conduct that companies follow in their business. While focused on creating shareholder value‚ the companies seem to be equally focused on CSR for various reasons like - attracting socially responsible investors‚ customer group‚ marketing‚ branding‚ enhanced employee relations and Tax incentives.
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1 General Mills Corporate Responsibility MGT-153 Introduction to Business 2 Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community‚ and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often
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Ethics & Social Responsibility -‐ Term 2‚ 2014 CSR Analysis Assignment Submitted by Arun Sareen: Student No. 599078 Leadership‚ Ethics and Social Responsibility: CSR Analysis Assignment Purpose of this research is to critically analyse and evaluate the corporate social responsibility (CSR) policies that
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Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26‚ 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has
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Business Research Report Corporate Ethical and Social responsibility Presented to: Western Governors University Assessment Code: RWT1 – Competency 318.2.2 Student Name: Richard P. Shields Student ID: 92502 Date: August 7‚ 2009 Mentor Name: Rungrudee Suetorsak‚ Ph.D. Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 1. Organization Environmental responsibilities: 5 2. Organizational image: 5 3. Organization Increase profits: 6 Recommendations 7 Conclusion
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� INTRODUCTION: _"There is a big disconnect between the vast potential of the global economy and what it does for ordinary workers. Finding solutions to these new global realities is very difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel
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Diageo Case Report Scott Johnsson BMGT495 March 11‚ 2008 Strategic Issues In 2001‚ the conglomeration known as Diageo PLC became the world’s largest spirits and wine holding company in the world. This was the outcome of an intense acquisition of Seagram Company’s beverage assets for $8.15 billion. The resulting conglomerate faced complicated strategic issues concerning how it wished to move forward in its beer‚ wine‚ and spirits divisions. The subject of their inquiries focused mostly on
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Swedish University of Agricultural Sciences Faculty of Natural Resources and Agricultural Sciences Department of Economics iiiii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Master’s thesis · 30 hec · Advanced level Degree thesis No 634 · ISSN 1401-4084 Uppsala 2010 ii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Supervisor: Karin Hakelius‚ Swedish University of Agricultural Sciences (SLU) Department
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Corporate Social Responsibility Being a company that prospers is very much different than a company that is consistently following a guided work ethic while making revenue. Companies these days may participate in under the table schemes or anything to make that extra buck. Very a few industries willingly follow corporate social responsibility. Corporate social responsibility (which will now be referred to as CSR) is a business firm’s intention‚ beyond its legal and economic obligations‚ to do the
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PULMUONE A way to feed “My family” safe food BACKSTORY Pulmuone is a famous Korean food-related company that focuses its business on producing healthy food such as tofu‚ vegetable juice‚ and bean sprout etc. In 2004‚ one of Pulmuone’s suppliers had confessed that it had scattered pesticides on vegetables to look good. In addition to Pulmuone’s incident‚ other food-related business revealed unsafe issues. As a result‚ Pulmuone’s sales had dropped down. Consumers’ distrust in food industry was
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