first term of our accounting course in MBA is assigned to us to make us learn everything we can about one company using its annual report‚ the internet‚ the press‚ stock market and contract with company officials. Thus‚ this annual report project on Unilever Nepal Limited (UNL) is prepared as a part of learning practical applicability of accounting processes. Objectives of the report Every report has objectives. It is on the basis of these objectives that report is directed in a fixed path and contains
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other choice other than Unilever because this is the organization which has always fascinated me. This interest of mine was born by my curious nature. Whenever I use a product‚ I always want to know the details‚ such as what ingredients it has‚ which company manufactures it‚ what other varieties are available‚ etc. After a while‚ I noticed that every product from soap to tea which I used had one thing in common. This is a very unique logo which forms a ‘U’ and the name of Unilever. I started wondering
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14 May 2010 REPORT KELLOG’S CORPORATE COMMUNICATION STRATEGIES Executive summary The Kellogg’s company is the largest ready-to-eat cereal manufacturer in the world‚ employing over 13‚000 people and producing over 1 billion kilos of ready-to-eat cereals annually for distribution in over 160 countries. From small beginnings in Battle Creek‚ Michigan the company has grown into a global organisation with factories‚ distribution networks and markets worldwide. Its founders Dr John Harvey Kellogg
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1. Introduction and History The concept of strategy is as old as the history of wars itself. “The Art of War” the first comprehensive book on strategy was written about 500 BC. The roots of strategy are in competition. The word “strategic” derives from the Greek word “strategos‚” which means “a general set of manoeuvres carried out to overcome an enemy during combat” (Nutt & Backoff 1992‚ p. 56). However‚ corporate strategy gained the recognition of being a separate field of study around fifty years
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segments the market and targets which segment of the market and thus positions its products accordingly. The other half of the paper then proposes a new product and discusses marketing mix elements and the strategy to promote the new product. 1.1 Company Introduction Dove is a brand owned by Unilever. The latter owns many other personal care‚ food and beverages brand as well of which Dove is one. At present the company is selling its products in more than 35 countries. Dove was started in 1957 with
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goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL has been experiencing many problems since the late 1990s. The company’s | |plans for 2006 include moves aimed at increasing its market share in the
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CHAPTER 16 Corporate Strategy and Foreign Direct Investment EASY (definitional) 16.1 Which of the following is likely to be a major long‑run competitive advantage of a U.S. multinational? a) a decline in the real value of the U.S. dollar b) access to low‑cost foreign raw materials c) its ability to quickly adapt its products and technology in line with changing market conditions d) offshore banking facilities located in the Gulf of Mexico Ans: c Section: Product and factor market imperfections
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Unilever’s Integrated Marketing Communication Goals and Media Strategy be for 2016 – 2020 ? Executive Summary Unilever is a multi-national consumer goods company. Its products include total wellness from food and drink to personal hygiene and care products. It has won numerous awards‚ is one of the top three consumer goods companies and is the face of a company which has embellished the new age of digital media. Its products and marketing strategies have become known world-wide because of Unilever’s
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created a simple phrase –“Good Food‚ Good Life” based on those objectives and behaviors‚ seeks to offer consumers products with the best nutritional profile in their categories. In conducting their business‚ Nestle (M) Bhd. has adopted Nestle Corporate Business Principles‚ which is continually evolving and adapting to the changing world. There are a total of ten principles to be committed by the company‚ taking into account local legislation‚ cultural and religious practices. Included are nutrition
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Who are Unilever: - Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense‚ as palm oil was a major raw material for both margarines and soaps‚ and could be imported more efficiently in larger quantities. Unilever is a (British – Dutch) multinational consumer goods
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