this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
Premium Marketing Management Business
ORGANISATIONAL STRUCTURE Definition of corporate governance “…is the process and structure used to direct and manage the business and affairs of the company towards enhancing business prosperity and corporate accountability with the ultimate objective of realizing long term shareholder value‚ whilst taking into account the interest of other shareholders”. The Board of Directors (Board) of PETRONAS Gas Berhad in this Corporate Governance Statement complies with paragraph 15.25 of
Premium Balance sheet Financial ratios Financial ratio
TABLE OF CONTENTS GOOD CORPORATE GOVERNANCE 2 • OBSERVANCE OF GOOD CORPORATE GOVERNANCE 3 • FAILURES OF CORPORATE GOVERNANCE 5 CORRUPTION 5 • BENEFITS OF AVOIDING CORRUPT PRACTICES 6 CONCLUSION 8 REFERENCES 9 GOOD CORPORATE GOVERNANCE Governance in the Oxford dictionary is defined as “control or influence”‚ while corporate is defined as “shared by all members of the group”. Therefore corporate governance refers to the structures and processes for the direction and control of members
Premium Corporate governance Political corruption Management
Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious
Premium Globalization Brand Multinational corporation
Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
Premium Corporation Enron Corporate governance
Corporate Entrepreneurship Corporate Entrepreneurship can be seen as the process whereby an individual or a group creates a new venture within an existing organization‚ revitalizes and renews an organization ‚or innovates. Zahra’s(1986) definition of corporate entrepreneurship suggests aformal or informal activity aimed at creating new businesses in established firms through product and process innovations and market developments‚whereas sathe(1985) defines corporate entrepreneurship as a process
Premium Entrepreneurship Economics Entrepreneur
Unilever and P&G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment‚ with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world‚ and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets‚ the emerging middle-class of developing countries and the millions of baby boomers in
Premium Financial ratios Financial ratio
Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
Premium Apple Inc.
CORPORATE GOVERNANCE INTRODUCTION This corporate governance statement describes our corporate governance framework‚ policies and practices as at 4 November 2013. Framework and approach Our approach to corporate governance is based on a set of values and behaviours that underpin day-to-day activities‚ provide transparency and fair dealing‚ and seek to protect stakeholder interests. This approach includes a commitment to excellence in governance standards‚ which Westpac sees as fundamental
Premium Corporate governance Board of directors
CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
Premium Corporation Reputation