International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group ..................................................................................3 1.2. Topshop phenomena .....................................
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Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective
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TOPSHOP- Nicky Schrader (a) Selection of Country – Australia (Currently stores in the UK‚ Europe and some Asian Pacific nations) (b) Top Shop – Women Clothing and accessories TopShop currently export to Australia only through their online orders from their website and therefore would look to establish stores‚ franchises within Australia. Core competencies of the business At forefront of fashion at reasonable prices Product description and target market Topshop on top - gaps in
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Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group‚ which also owns a number of other retail outlets including Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. Its primary sales come from a range of products including clothing and fashion accessories‚ and is mainly known for its women’s clothing‚ with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion
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edge‚ highly fashionable styles with affordability by introducing new products and services in various countries worldwide under the new company called ‘TOPSHOP plus’. Realizing the importance of doing so‚ after repositioning itself‚ Top Shop will embark upon a carefully planned journey of simultaneous product and market development strategy as ‘TOPSHOP plus’ Be it Kate Moss’s exclusively introduced designer range‚ in-store ambiance‚ Style Advisor service or its sponsorships for the young and aspiring
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APPLIED CORPORATE FINANCE A MO RG A N S TA N L E Y P U B L I C AT I O N In This Issue: Honoring Michael Jensen Baylor University Roundtable on the Corporate Mission‚ CEO Pay‚ and improving the Dialogue with investors 8 Panelists: Michael Jensen‚ Harvard Business School; Ron Naples‚ Quaker Chemical Corporation; Trevor Harris‚ Columbia University; and Don Chew‚ Morgan Stanley. Moderated by John Martin‚ Baylor University. Value Maximization‚ Stakeholder theory‚ and the Corporate Objective
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AGENDA !"!#$%&’!()$**+‚-( 1.! Background and Key Facts 2.! SWOT Analysis 3.! Strategy & Goals 4.! Action Plan 5.! Project Time-Line KEY FACTS !"!#$%&’!()$**+‚-( •! Topshop is a retailer of women’s fashion and clothing‚ with the extra store Topman that sells cloths for men. •! With 300 stores in Britain and 100 international outlets (all franchises) in Asia‚ Europe and Latin America. •! The chain made around $200M profit (before tax) in 2008 on revenues of $1.14 billion. •! The United States
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Topshop was setup in 1964 in the basement of a department store. It became part of Arcadia Group Ltd alongside shops like Miss Selfridge‚ Wallis‚ Dorothy Perkins and Outfit. Now‚ they have over 300 stores in the UK and ship to more than 100 countries worldwide. Oxford Circus in London is Topshop’s flagship store; they’ve also recently opened flagships in Chicago and New York. Topshop specialise in on-trend and high-fashion clothing. They sell Women’s‚ Baby‚ and Maternity. Topshop have collaborated
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Internet Marketing Topshop is clothing store selling clothes‚ shoes and jewellery; they have stores in nearly all towns across the UK. Topshop also has an online store that you can buy they’re products from and they deliver to your home for a small price. You can order your chosen products wherever you are in the world‚ as they deliver worldwide. Also on the Topshop website you can choose the language preferred to shop online making it easier for people to use. If you change the language to
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wangyt_1002@hotmail.com TOPSHOP Marketing Plan Prepared: [25 Dec 2013] Table of Contents 1 Marketing Plan Summary [Please complete this page last] [The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow. ] Introduction of Topshop Business name: Topshop Corporation Business structure: Topshop Corporation is owned
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